Drugi jezik na kojem je dostupan ovaj članak: Bosnian
On Thursday, March 8, at 10:00hrs, the Matis Hall (Trg Stjepana Radića 3 in Zagreb) will host the Finalists Showcase for the Grand PRix Awards of the Croatian Public Relations Association – HUOJ.
Thirty-one projects have been shortlisted among the best communication projects of 2017 in Croatia. The projects are divided into ten categories and all those interested can come and see the presentations of the projects from the creators themselves. Entrance to the Showcase is free of charge.
“The Grand PRix Finalists Showcase is an interactive review of the best Croatian communication practices. At the Showcase, we can see the specially creative and innovative projects that communication experts created last year. Presentations of these projects are also a tool for getting extra points. They need to be as interesting as possible, and each lasts up to five minutes. The grand jury of the Grand PRix can thus ask project authors additional questions, and the Showcase is also a chance to educate the public and students who have the opportunity to learn from the best,” said Krešimir Macan, president of the 11th Grand PRix Jury.
Company INA and agencies 404 and Dialog Komunikacije have the largest number of projects in the shortlist for the Grand PRix awards.
Finalists in the category Grand PRix for Public Relations in Government Bodies are: the Central State Office for Sport and Communication Office Colić, Laco and Partners with their European Sports Week project; the State Bureau of Statistics with their Statistics Olympics; and the Environmental Protection and Energy Efficiency Fund with the PR campaign for the Program of energy renewal of multi-storey buildings.
In the category Grand PRix for Public Relations of the Non-Governmental Sector, shortlisted finalists are: Lipa taxpayers’ association, with their Property Tax Campaign; Dialog Komunikacije with a campaign Learn, Apply, Share which they created for the Croatian HIV and Viral Hepatitis Association; and the Pragma Komunikacije agency who worked for the Sljeme Athletic Club on the campaign to Boost the Visibility of the Boroša Mountain Race.
Grand PRix for Public Relations for Large Companies can go to: INA Oil Industry for their campaign Proven Best – For You; Erste & Steiermärkische Bank for their Step to Prosperity campaign; and Heineken Croatia and Media Val agency for their campaign The Croatian Barley which was created for Karlovačko beer.
Finalists in the category Grand PRix for Public Relations for Small and Medium-sized Enterprises are: Kokoš ili jaje and agencies Klain PR and Meritum digital with their Fuliranje project; Croatian Radio Karlovac with the project New Clothing of City Media; and Agency 404 which created the UberBoat project for Uber.
Unlike in other categories, the Grand PRix for Socially Responsible Business has four finalists, because two finalists currently have the same jury rating. The award in this category can go to: INA for their project Collection of Waste Edible Oil – a new “green” service at INA; Coca-Cola HBC Croatia, Agency 404 and the Communication Office Colić, Laco & Partners thanks to the Project for Joy; then Valamar Riviera and Agency 404 thanks to the Donation Program for Thousand Days on the Adriatic Sea; and Dialog Komunikacije thanks to the project Let Growing Up Be a Child’s Play, created for Beiersdorf Croatia.
In the Grand PRix for Internal Communication, INA has been shortlisted with two projects – rebranding of the program for protection and promotion of health of workers from Health INA to Zdravlje+, and INA Academy. Going against INA in this category are Heineken Croatia and agency Media Val, with their Office Guru project.
The Grand PRix Award for Best Adaption of Global Campaign can go to INA, thanks to the introduction of new INA Class Plus fuels, Lidl Croatia thanks to the #LetsWow Esmara by Heidi Klum campaign, and the Dialog Komunikacije agency for Adidas Runners Zagreb project, created for adidas Croatia.
In the category Grand PRix for Political Communication agency Manjgura has two runners: campaign How Šibenik Elected the Same Mayor for The First Time, which the agency created for the City Organization of HDZ Šibenik, and the Stjepan Kožić – the Right Man at the Right Place campaign for the county organization of the HSS Zagreb County. For the prize in this category Manjgura is competing with the agency Vajt and HDZ Zadar with their campaign Branko Dukić – For Zadar Every Day!
Grand PRix for Digital Communication can go to Croatian Telecom and 404 and their Youth Tariff campaign; Coca-Cola Adria and 404 and their Shake & Take 2.0; and Dialog Komunikacije and Nestle Adriatic for their Nescafe Dolce Gusto on Coffee With Influencers.
Running for the award for the best event organized last year are the 11th Combis Conference – Challenge the Future, which was done by Combis, Admoneo, Pragma Komunikacije and Ciceron; then the exhibition project Nikola Tesla – Mind from the Future by Real Group agency; and the Multimedia and Interactive Exhibition Croatia is Hrvatska which Millenium Promocija created for Croatia Insurance.
All finalists will present their projects in Matis on Thursday at 2:30 pm.
Winners will be announced at the Grand PRix Award Ceremony, which will be held at the Westin Hotel in Zagreb on Friday, March 16, starting at 19:30hrs.