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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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Event of the Year 2017: Interactive exhibition dedicated to the history of Croatia, and the Croatia Insurance company

A worthy exhibition showing 133 years of Croatia Insurance, and the development of Croatian economy. We had no doubts declaring this the Event of the Year 2017

17/01/2018
in News
2 min read
Event of the Year 2017: Interactive exhibition dedicated to the history of Croatia, and the Croatia Insurance company 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Media Marketing team

Events are becoming an increasingly important part of companies’ communication with consumers and service users. Hence, we believe they should be included in our summary of results of the regional communications industry in 2017. However, we encountered a problem that stems from the fact that regional festivals of creativity still don’t pay events the attention they deserve, and don’t have a dedicated category for events in their competition programs. That’s why we have conducted some research of our own, and highlighted some events that are more deserving if we look at the creative idea, the organization and the results they achieved.

According to all criteria, one event stood out from all others – the interactive exhibition dedicated to the history of Croatia, the city of Zagreb, and Croatia Insurance company.

Everything just fell into place with this event: an excellent creative idea, partner agencies who did their part of the job flawlessly, top-notch production and meticulous care of every detail. It’s an exhibition worthy of the 133 years existence of Croatia Insurance and development of the Croatian economy.

The Event of the Year without any doubt!

Every good project needs a good brief and a good client – a client who knows what they want and who is able to bring the idea to fruition. Adris Group, owner of the Croatia Insurance and the company which came with the idea of the exhibition, was all of that.

You can read more about the exhibition in the text that follows:

Zagreb was richer for an entirely new attraction last autumn – in the tunnel Grič under the Gornji Grad in Zagreb, which was built during the Second World War and which was only recently opened to the public, a unique multimedia and interactive exhibition called “Croatia je Hrvatska!” was set up. It’s a kind of a time machine through the last 13 decades of Croatian history, the history of its capital, and of one of its oldest brands. But this was not just about official history, famous persons and great events. This was the first history in which there was place for everyone, so citizens, via social networks, complemented the official history with their own family stories and photos.

Croatia Insurance was founded to protect citizens, and its history is inseparably intertwined with the fates of “ordinary” people. Citizens responded, and their family histories were embedded into the exhibition up until the very last day of the exhibition. From 15 September to 1 November, the exhibition was seen by 103,000 visitors, breaking all records. People added to it a total of 5,370 photos, and made 616,314 interactions on social networks.

 

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Event of the Year 2017: Interactive exhibition dedicated to the history of Croatia, and the Croatia Insurance company
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Zagreb, 05.09.2017. - Predstavljenje koncepta jedinstvene multimedijske interaktivne izložbe "Croatia je Hrvatska“ koja će biti postavljena od 15. rujna u tunelu Grič. Na fotografiji detalj sa izložbe.
foto HINA/ Admir BULJUBAŠIĆ/ abu

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Organizer of the exhibition was Croatia Insurance, co-organizer was the Tourist Board of the City of Zagreb, and most of the credit for this unusual historical story goes to three local agencies: Millenium promocija, Bruketa&Žinić&Grey and Brigada.

“We believe that brand communication today is a dialogue about issues that are important to the brand and the citizens. This event is a specific image campaign in which numerous citizens have participated, with a high degree of physical and emotional engagement. Such engagement of different publics is only possible when the brand and communication carry real, relevant values, and as a communication model it is proving more efficient than the classically structured image campaign,” said Maja Weber, Director of corporate communication at Croatia Insurance.

Tags: Adris GroupBrigadaBruketa&Žinić&GreyCroatia InsuranceMillenium promocijaTourist Board of the City of Zagreb
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