“Nothing in life falls from the sky,” says Vernesa Smolčić, an astrophysicist well-known even outside the circles of Croatian science, and working on yourself always pays off. Vernesa and her vision of life are the theme of Jana’s latest campaign based on the communication platform Deep Above All.
Communication platform Deep Above All combines Jana’s top attributes, its purity and quality that come from a depth of 800m, with individuals in our environment that have also reached the peak in their fields, and who found inspiration and motivation deep within themselves.
The face of the last year’s campaign was Goran Čolak, the world’s free dive champion, who showed what it means to dive deep within oneself, and exceed your personal limits. Jana’s new campaign re-emphasizes the power of mind and dedication to immaterial things. The campaign demonstrates that our faith in our own ability drives us toward what we love, want, and feel.
The campaign is carried by the film directed by Nikola Ležaić and produced by Red Production. The film was shot at several micro-locations in Gorski Kotar and illustrates Jana as the top quality, totally pristine water of exceptional crystal brilliance and unique mineral composition. The campaign is once again signed by Saatchi & Saatchi Croatia.
The spot and its shorter versions will be distributed through all linear and non-linear nation-wide services, and will be supported through OOH and digital.
Project team:
Jana: Zvonimir Seki (Marketing Director), Maja Vukorep (Group Brand Manager), Mara Bekavac (Product Manager), Marija Jelić (PR Manager), Marina Ivandić (Digital Marketing Specialist), Martina Hajtud (Brand Manager – Export Markets), Vedrana Vlahović (Assistant to the Brand Manager – Export Markets)
Saatchi Hrvatska: Aleksadra Dilevska (CEO Publicis Groupe Croatia), Ivan Tanić (CD), Robert Pešić (CSD), Nebojša Cvetković (AD), Ivan Pavičić (SCW), Paula Baburić (SPD), Alma Mujčinović (AE), Petra Radnić (Digital Manager)
Abeceda: Marina Bolanča (Managing Director), Sandra Kvakan (Executive Director), Mirna Petrov (PR – Production Account), Petra Habdelić (PR Account Senior), Sabrina Đaković (PR – Account Junior)
Production: Red Production
Director: Nikola Ležaić
DOP: Aleksandar Pavlović
Executive Producer: Miloš Đukelić
Producer: Ana Sikavica
Talent: Vernesa Smolčić
Postproduction: Dreamdust
Soundmix: Studio 45
