Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Ekrem Dupanović
Slovenia’s Golden Pianists is a project that promotes the best young pianists in Slovenia. It brings together all the winners of gold awards at the most prestigious and most important competition of young musicians in Slovenia, TEMSIG.
By sponsoring the Slovenia’s Golden Pianists project we wanted to ensure that the performances of the best young pianists in Slovenia were recorded at a high professional level, and to present them on a CD (a set of four CDs in fact), thus creating the opportunity for wider recognition of music, pianism and pianists. The project will have a positive impact on young musicians, the profession and the general public.
The Art&Business portal secured a sponsorship budget for its project Friends of Young Artists which involved BeoExpo from Belgrade and the agency Via Media from Sarajevo.
The young pianists invested 167,786 hours in the music you can hear on these four CDs. This number was calculated by the Piano Room, the recording label, after asking each of the 30 young pianists how many hours they practice per day, and for how long they have been practicing. This demonstrates the unconditional love they have for what they do, which is what motivated Art&Business to sponsor the whole project, to support them in gratitude for the fantastic music they make.
“I’m happy to say that the CDs and the promotional booklet have impressed the teachers, parents, young musicians and sponsors, and, perhaps most importantly, the young pianists have been noticed by the general public. The young musicians have been given a product that will serve as an excellent reference and help them develop their careers. The golden pianists have found their place in music schools, among lovers of great music, and with the help of Art&Business and the other sponsors, they have found their place in the business community.
This and similar projects would not be possible without the help of its sponsors, because the concept and meaning of projects like the Golden Pianists are often beyond the capability and ambition of music institutions and organizations that focus on education, rather than on promotion, whereas the music industry focuses only on recognized names. This is precisely where we see the significant value of the project Friends of Young Artists, initiated by the portal Art&Business. It offers a helping hand to young artists at a time when they need it the most. At the same time, the sponsors can also find value in such projects for their own brands. I can say that the Piano Room and Art&Business greatly succeeded in this respect with the Golden Pianists project. This fabulously recorded and designed set represents a nice business gift for many sponsors, successfully communicating the values of their brands,” said Mitja Petrovič, creator of the Golden Pianists project.