By: Melisa Arapović Grubor
Recently we’ve been witnessing the fact that most companies in Bosnia and Herzegovina recognizes the importance of being present on social networks and, increasingly, they pay attention to proper two-way communication with their customers. But the problem we usually face, but also everyone else who deals with communications, is the lack of data which would, in communicating with customers, support our ideas.
We believe that everyone (especially you who are working in agencies) knows what we mean.
In order not to wander (and give up on our ideas), we decided to roll up our sleeves and do a research that will be useful for us and our colleagues. The study lasted two months and it included 302 participants aged 13-19 years who were happy to share their observations, which provided lots of very useful data.
We learned a lot about Snapchat, which in recent years has growing popularity among all the fans of social networks, we learned about Facebook (and confirmed our theory that Instagram is a dangerous competition). We talked about Twitter, the amount of time that users spend on social networks …
For the purposes of this article, we have created an infographic with the most striking findings, and if you are interested in the rest, you can contact us at [email protected].
Enjoy reading!
