When it comes to the creative industry in Bosnia and Herzegovina, especially in the video production segment, the Fabrika agency is in many respects leading the pack.
Numerous commercial and music videos, TV and movie intros, and the engagement of famous domestic and global stars in their campaigns have repeatedly shown that Fabrika’s team are top professionals who are extremely creative and innovative in their work.
Another advertising campaign, which recently rolled out from Fabrika’s workshop, was created for Sarajevski kiseljak, and the leading role, for the third time, is entrusted to the Hollywood star Rade Šerbedžija.
Successful cooperation between Sarajevski kiseljak and Fabrika agency lasts for more than ten years now. The story with Šerbedžija as the brand ambassador in several campaigns of Sarajevski kiseljak started eight years ago, and they are also the only company in the world with which Šerbedžija has this kind of collaboration. Apart from the fact that he really appreciates Sarajevski kiseljak as a brand, Rade says that he couldn’t refuse collaboration with Fabrika because he always has fun on their sets, and the final product is always very good. “These are not just your average commercials. What Bojan and Fabrika do is really art,” said Rade in one of the earlier interviews for Media Marketing.
In the latest video spot for Sarajevski kiseljak, Rade finds peace and pleasure in a scenic ride in a charming old-timer through the beautiful landscapes of Bosnia and Herzegovina, enjoying the pure nature and blessings of natural mineral water. Because, as he says, “nothing refreshes the soul as pure nature – Sarajevski kiseljak”.
CREDITS:
Agency: Fabrika
Creative Director: Bojan Hadžihalilović
Producer: Nevena Đurić Hrisafović
Art Director: Amer Mržljak
Copywriter: Dino Ćatović
Director: Salem Kapić Kantardžić
DOP: Vladan Pavić
Editing: Antonio Ilić
Photographer: Esad Mulabegović
Music: Duško Šegvić
Costume: Sanja Džeba
Makeup: Vesna Trogrančić
Hair: Eldin Nuhić
As well as creative and tech crew of more than 40 people.
The video was filmed in early September, in the area of Bjelašnica, Visočica, Jablaničko lake, Fojnica, Šuica… and the filming lasted four days.
