Source: TheDrum
Take out in New York is done every day on a wide scale, but that scale got wider with auto dealer Carvana’s car delivery stunt in the Big Apple.
The e-commerce platform for buying, financing and selling used cars – which also features a life-sized car vending machine – entered the biggest US market with as-soon-as-next-day vehicle delivery and it did it in signature New York style.
Carvana made its presence known in Manhattan with a one-day integrated campaign to tell New Yorkers about the company’s way of buying a car. Carvana paraded its services through New York with a caravan of five signature Carvana car haulers carrying vehicles. Partnering with a production artist, Carvana designed three car-sized takeout bags for NYC-style delivery, emphasizing that people can now order a car online and have it delivered to their doorstep.
Throughout the day, more than 250 digital on-street LinkNYC units displayed Carvana advertising along the parade route, as well as a live social feed of those using the campaign hashtag #TheNYCWayToBuyACar.
