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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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Home News

Agency Brigada designs probably the fastest bank branch in the region

Addiko Bank Express Ljubljana represents the concept of the bank of the future

21/12/2016
in News
3 min read
Agency Brigada designs probably the fastest bank branch in the region 6

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

A unique banking outlet of Addiko Bank Express opened recently in Ljubljana’s BTC shopping center. In this technologically contemporary designed space, created by the agency Brigada, banking services are adapted to modern needs of the client, and the “fast-paced” location within the shopping center. Visitors to the center, regardless of whether they are clients of Addiko bank or not, can realize transactions through a short and uncomplicated process, open an account, and even raise a loan up to 5,000 euros within just 30 minutes, all on their own or with the help of the staff available at the location.

Brigada’s team came up with this sales concept based on the insights from market analysis, user habits and needs. The results of the analysis showed that one of the biggest obstacles which bank customers encounter when going to the bank branch is very practical in nature – it takes too much of their time and they don’t have the possibility of choosing the ways of using the services. Therefore the ease of access and the possibility of independent selection and use are taken as the key desirable features of this type of services.

 

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“Although the online and mobile banking have become standard, digital technologies within the office generally do not bring any novelties to the usual sales process. While we all own and regularly use touchscreens, physical branches are there to provide us with the experience and extra service that we are not able to do on our own, but in a quick, transparent and easy way,” said Damjan Geber, creative director at Brigada.

The main characteristics of the spatial concept of Addiko Bank Express are clarity, accessibility and speed. Already in front of the branch office, passers-by are attracted by a touchscreen that can be used to interactively gather information about the services offered, or to check options for fast loans, without even entering the bank. Upon entering the bank, clients can perform almost all offered services on their own, while their banker is available at the site if necessary.

The results of the analysis showed that there is still some distrust towards fully automated spaces, especially when it comes to financial services. Therefore there’s an info desk at the entrance with consultants of Addiko Bank, but their task is primarily to inform and assist clients in the independent use of new technologies.

After the information desk, clients are referred to the space where they can independently, or with the help of staff, take all necessary steps for the realization of a loan, after which they can finalize it at a fully automated central unit. This is actually a “smart ATM” which is a novelty in the Slovenian market and from which it is possible to raise a loan up to €5,000. In addition, this ATM allows automatized deposits of cash and paying up to 50 bills. All this is possible during the working hours of the shopping center, from Monday to Saturday from 9 to 20 hours, which is certainly uncommon for banking services in Slovenia, thus enabling clients to actually get cash at the time and at the place where they spend it.

For further information or clarification there’s a dedicated low-seating area, and near the entrance there are tablets and smartphones on which potential new users can test online or mobile banking as one of the key steps in the decision on opening an account with the Addiko Bank. All design elements and color chart follow the guidelines of the new communication strategy of the bank, set by the agency Bruketa & Žinić OM.

From the very first day users have recognized the possibilities of this branch, and its attendance and sales results surpassed all expectations. Openness of the bank outlet to the mall and the absence of the usual entry control or security officer have resulted in a very high frequency of entries, to a large extent by non-bank customers, which is extremely rare in traditional banking branches. Functional utilization of the relatively small space in an intuitive way provides services to all types of users who can easily navigate in this space, and most importantly, quickly and easily realize the reason why they came.

“This dynamic and modern space really is the future of banking, adapted and open to all, without spatial constraints or unnecessary steps in the implementation of the services that can make a visit to a regular banking office unnecessarily long,” says Geber.

“Branch office allows clients a fast and efficient way to get cash or quickly and easily perform those services that are now commonly used. An added value is the location itself of the outlet, because clients can easily perform most of their daily tasks in one place,” said Elica Vogrinc, director of retail sales at Addiko Bank Slovenia.

CREDITS:

Brigada: Damjan Geber (Creative Director), Mia Štajer (Project Manager), Vlatka Leskovar (Design Director), Dominik Cergna (Designer), Ana Mažuran (Architect)

Addiko Bank d.d. Slovenija: Matjaž Omejc (Head of Products management and Marketing), Boris Zalezina (Head of REM division), Branko Sukič (Project Manager)

Tags: Brigada
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