Business Intelligence, one of the leading regional IT consultancy firms specializing in data analytics solutions and services, has undergone a complete brand transformation. As an established brand with over two decades of market presence, it is no surprise that the company outgrew its initial visual identity and, due to its international business expansion, its name as well.
The rebranding process began with a detailed analysis of Business Intelligence and its competitors, as well as research on both internal and external brand perceptions. Multiple workshops were held with the founders and new team members, which soon clarified that the goal was not to change the company’s core identity—already clear and solid—but to strengthen its leadership position and make it more modern, coherent, and globally competitive. Through a collaborative approach between Business Intelligence and Agency 404, all elements of the brand’s strategic positioning were defined, laying a crucial foundation for creating a new name and visual identity.
Dinka Dumičić, who led the rebranding project at Solvership, emphasized: “(Re)branding is a strategic tool for positioning a company in the market, and the real strength lies in the process itself, which enables the creation of a unique vision, clarity of intent, and consistent messaging. When the teams developing the brand understand and implement this, the result is a high-quality outcome that benefits the company in the long term and reflects across all business activities.”
Beyond its international appeal, the new name had to be both modern and enduring, clearly communicating what Business Intelligence does at its core – solving business challenges for its clients through expertise. This is how Solvership was born – an innovative coinage meaning the state or skill of solving (problems). Overcoming the strong emotional attachment to the previous name and everything it represented was challenging, but Solvership eliminated all doubts.
“The new name, Solvership, was carefully chosen to consolidate our market presence and reflect the company’s global ambitions. This change is not just about the name; it symbolizes a new direction in which the company aims to expand its presence in global markets while maintaining the high quality and trust our clients and partners have recognized through decades of business,” stated Anita Cvetić Oreščanin, a member of Solvership’s management board.
The core of the visual narrative stems from the letter and symbol “S,” emphasizing “solving” as the essence of the brand’s existence. The symbol consists of two surfaces representing cause and effect, input and output, problem and solution. It is not just a logo but a dynamic element of visual communication—used in full, partially, or as an outline to enable expressive graphic designs and photo framing.
Solvership adopts the contemporary sans-serif typeface The Future, which offers avant-garde alternatives for headlines and texts, serving as another element of expressiveness.
The identity is further enriched by relaxed illustrations with a human touch. These illustrations feature strong expressiveness through unusual character proportions, balanced by geometric precision and sharp, tense contours.
The new identity exudes professionalism and confidence, yet it is neither ostentatious nor self-indulgent, but approachable, grounded, and stable. Solvership has truly become a brand fully prepared for growth and a new era of its business journey – both internally and externally.
“A big thank you to Agency 404 for their exceptional dedication, creativity, and commitment throughout the rebranding process. Their professional approach and deep understanding of our vision have resulted in an identity that perfectly reflects our strategy to expand into international markets and strengthen our leadership position in the IT consultancy sector,” highlighted Ines Ronko Manz, Head of Marketing and Communications.
