After the last year’s campaign, in which AutoZubak Neostar, in cooperation with the agency Impressum Communications (part of Pro Media Group), developed and produced three six-minute episodes for RTL TV and a series of articles in the newspaper and on the website 24sata, this year the amount of content for the same action has been more than doubled.
The ratings for last year’s TV coverage, and readership of articles devoted to action Neomoguća Misija, in which AutoZubak Neostar repairs and redesigns cars of any brand in front of the eyes of the entire Croatia, prompted Neostar and the agency to produce seven reports this year, with a total duration of 42 minutes.
These are interesting TV reports which follow a course of overhauling and customizing a car: from getting to know the owners and families in their homes, the arrival of a car to the service, repair and customizing, until the handover of the finished car.
This marketing approach is a good example of real content marketing. It’s a very interesting multimedia content, which simultaneously transmits key marketing messages of those who are producing the content.
The first numbers also show that this year’s Neomoguća Misija will achieve even better marketing and media results than its inaugural issue. More than 3,500 vehicles have been applied this year, which is three times more than last year’s number of entries.
All this can be viewed on RTL in prime-time, starting from 9 May!
