Nenad Senić: My experience has been that clients don’t really know what content marketing is
Nenad Senić, an employee of the PM Agency, poslovni mediji (business media), is a creative and an editor of numerous...
Content Marketing
Content Academy, PM Poslovni Mediji – Rebecca Lieb: Technological advancements are creating both risks and rewards for marketers
By: Adnan Arnautlija In a series of interviews that we dedicated to Content Marketing, and learning more about the field...
Content Academy, PM Poslovni mediji – Doug Kessler: Real risk is NOT breaking conventions
By: Adnan Arnautlija Two years ago, Doug Kessler, Creative Director, Velocity Partners, gave a captivating lecture at the POMP Forum...
Content Academy, PM Poslovni mediji – Ron Tite, CEO, Church+State: Any ad can be a piece of content if it’s good enough
By: Adnan Arnautlija Content marketing is not just a passing trend, it’s a business philosophy, and as with every philosophy,...
Topic of the Day: Content marketing and its role in communication
By: Adnan Arnautlija Content marketing has become a relevant marketing concept which in relatively short time acquired the “right of...
PM, poslovni mediji – Academy for Content Marketing: Content Marketing for Beginners and Advanced Practitioners
By: Primož Inkret Content marketing is appropriate for everyone. All companies and agencies already have portions of different content activities,...
PM, poslovni mediji – Academy for Content Marketing: Through comprehensiveness to the change of Content
By: Primož Inkret A horseless carriage. That’s what they used to call the first cars. They spoke similarly about television,...
Marketers using wrong measures to judge content campaigns
Source: WARC Marketers appear to be confusing metrics when it comes to measuring the success of content campaigns, new research...
Primož Inkret: Content Marketing doesn’t make up stories, it reveals them
By: Ekrem Dupanović There’s a conference in the Adriatic region different from almost all the others. It’s the POMP Forum...
Lazar Džamić: Content is not just communication strategy, but a business strategy
By: Nenad Senić One of the speakers coming to the 9th POMP forum, in late September in Ljubljana, is Lazar...
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