Source: TheDrum
In the US and India, Facebook’s two biggest markets, one in three respondents say they have lost trust in the platform, according to Streetbees.
The report titled ‘Re-positioning: The new battle for audience attention’ further states that 98% of Facebook users who no longer trust the platform to protect their personal data say they will continue to use it anyway, despite of the platform’s involvement in scandals like Cambridge Analytica.
For example, 40% of British Facebook and 53% of Indian Facebook users trust the platform to keep their data safe.
When it comes to brand activism, the report says that in the UK specifically, less than one in five are prepared to pay extra for products from a brand involved in activism while in the US, 28% of consumers feel the same.
Oliver May, co-founder at Streetbees, said: “Our research highlights huge misconceptions around the value users put on their data and privacy. Drawing insights from more than 7,000 people around the world, it represents a comprehensive analysis of consumer attitudes towards advertising channels and social media platforms – and indicates the huge drivers of change that will shape the industry in 2019.”
