Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
CROATIAN DESIGNERS WIN AT COMPETITION FOR THE LOUVRE
Young Croatian designers, Sandro Dujmenović (28) and Marko Hrastovec (26) are the authors of the new typography of the Louvre, which this spring, after more than twenty years, changes its visual identity, within which the logo is just slightly modified, but with a new typography. The museum has the exclusive five-year rights to use the new letters made by the Croatian authors, called the Louvre Sans and the Louvre Serif, and retains the possibility of permanent purchase. The letters will be used on all promotional materials of the museum, from print to digital communications – street posters, flyers, ads, billboards inside the museum, various brochures and huge banners, mostly longer than 20 meters …
DAYS OF COMMUNICATION INVITE YOUNG LEADERS AS GUESTS
HURA and IAB, organizers of the Days of Communication, which will be held 14 to 17 April in Rovinj Hotel Lone, decided to invite as guests fifty young leaders that the Media Marketing promoted within the project The Young Leaders for Tomorrow. All young leaders are given a free registration fee.
Media Marketing has provided the list of young leaders, which will be waiting at the accreditation desk in the Hotel Lone, so the registration at arrival will be very simple.
Welcome to the Days of Communication.
LAZAR DŽAMIĆ: “ALMOST PERFECT ADVERTISING – HOW TO CREATE SUCCESSFUL MESSAGES IN THE WORLD OF EASY IGNORING?”
On Friday, 25 March 2016, Lazar Džamić will hold a lecture in Belgrade at the Faculty of Media and Communications (Karađorđeva 65) starting at 19h00.
He will talk about the key aspects of successful marketing communication in digital channels and the ways in which traditional approaches still have a place in the digital marketing. In other words, he will talk about the recipe for successful brand communication on mobile platforms and YouTube.
Lazar Džamić, one of the world’s leading digital strategist, joined the newly formed Department of Digital Marketing at the Faculty of Media and Communications in Belgrade, where he transfers the latest knowledge from the world of digital advertising and managing customer relationships.
Lazar Džamić is the head of brand development planning at Google ZOO. According to his own words, the goal of his team is to “convert light into heat” – the use of abundance data available to Google to create the emotional stories of creative marketing communications. He is one of the first digital strategists in the UK, he was voted to the Top 10 digital players three years in a row by Marketing Direct magazine. He is a regular member and president of the jury in several digital categories for Direct Marketing Awards.
EFFIE® SLOVENIA 2016: EFFICIENCY YIELDS SUCCESS
Efficiency yields success – in all areas! To receive a Golden Cannes Lion and a Gold Effie award for a campaign is a dream, and even though the likelihood of succeeding in that is equal to hitting a double jackpot it was nevertheless done in 2015 by some campaigns, a total of 17 to be exact. The analysis of these campaigns reveals that many of their key strategic elements can be implemented in Slovenia. These elements will be packed into seven lessons which Tina Tomažič and Toni Tomašek will present in the first part of the Effie Slovenia 2016 lectures and will give instructions on how to convey these lessons into the Slovenian reality.
What news Slovenian agencies and advertisers can expect in the announcement of this year’s competition Effie Slovenia 2016 and what will the workshop for applicants that will be held in May in Ljubljana look like will be presented in the final part of the lecture by Mojca Avšič, president of Effie Slovenia 2016 and head of research and development in the strategic business area of delicacy spreads at Droga Kolinska / Atlantic Group, and Mojca Pesendorfer, technical director of Effie Slovenia 2016 and strategic director of Publicis Groupe Slovenia.
PAN, PROUD SPONSOR OF UEFA EURO 2016™
Pan beer is a proud sponsor of this year’s European Football Championship – UEFA EURO 2016 ™, which will be held from 10 June to 10 July in France. For the third time France will host the finals of the tournament, and for Pan this is the first time as sponsor of this extraordinary sporting event.
To celebrate the fact that their brand has earned the prestigious status at this year’s football spectacle, which will, according to forecasts, be spectated live in the stadiums by over 2.5 million fans, and through live transmission by seven million, Pan has designed special packaging in the spirit of the championship. It is placed on three Pan products: Pan Lager 0.5l returnable bottles, Pan Lager Mega PET 2l and Pan Lager 0.5l cans. But, except for the visual refreshment, they also announce that the spirit of EURO will bring additional values and benefits for those who choose Pan. In the next two months a big prize draw is planned which will provide a number of benefits to consumers of Pan beer. Among the most valuable prizes are tickets to the finals. And how to realize the dreams and follow the EURO live, or become the owner of some other great thing from among 514 valuable prizes? You will find out soon, said the people from Pan.