Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
Photo: Špela Levičnik Oblak
ADVERTISER OF THE YEAR IN SLOVENIA IS TELEKOM SLOVENIA, PERSON OF THE YEAR IN ADVERTISING IS ŠPELA LEVIČNIK OBLAK
Telekom Slovenia was named Advertiser of the Year for professional, innovative and original work in the field of marketing communications that was reflected in the overall excellence of performance in the market in 2015.
Partnership with agencies, consistent campaigns, presented and awarded innovation in the selection of advertising tools and channels, the inclusion of socially responsible campaigns and messages in communication with vulnerable target groups, and in general, constant improvement of the many dimensions of relationships with customers and other audiences, numerous professional awards for communication excellence and involvement in the development of the advertising profession in Slovenia, are key elements for which Telekom Slovenia deserves the title of Advertiser of the Year for 2015.
Špela Levičnik Oblak, director of LUNA\TBWA and regional director of TBWA CEE Adriatic, is this year’s winner of the Advertising Person of the Year. Over twenty years she has been making notable contribution to the development and reputation of the advertising profession. The last two years as president of the Board of Slovenian Advertising Chamber she has taken on a lion’s share of the work and responsibility when introducing significant changes in all key areas of activity of the Chamber. Her guiding principle is that anything is possible if you believe in it. With her successful work over the years, in responsible roles in the advertising profession at home and abroad, Špela has been proving the truth of these words.
In addition to the extensive experience Špela Levičnik Oblak has a distinct sense of change and the will and determination to work. That’s why her professional and personal contribution in many projects and initiatives of the marketing profession is so precious that it deserves the title of Advertising Person of the Year.
THE NEW MM IS OUT
Slovenian Marketing Magazine has recently issued the Slovenian translation of the latest book by an international branding expert, Martin Lindstrom, titled Small Data: The Tiny Clues that Uncover Huge Trends. On that occasion an exclusive interview was done with Lindstrom, in which he advised readers to start looking for small data, that people leave behind and from which researchers can identify significant trends.
“In our lives, everything revolves around finding the balance, which is why most of the time we are unbalanced – we might think that we are too heavy, too old, we have the feeling that we haven’t achieved enough for our age, maybe we feel we don’t have enough friends. And all our imbalances represent a chance for brands. Your goal, as a brand, should be to determine where people are out of balance. The more we are unbalanced, the more opportunities brands can find for themselves. It may be a product for balancing the body weight, a matchmaking portal, anything that people need to achieve greater balance. Your goal, as a researcher, when you visit people in their homes would therefore have to be to understand why they are unbalanced and then start working on linking. Only after that you can use numbers, the big data,” Martin Lindstrom says among other things in the interview for the latest issue of Marketing Magazine.
Nenad Senić, editorial director at the agency Poslovni Mediji (PM), this year was invited for the third time to be part of the jury of Content Marketing Awards in the US.
Agencies from the Adriatic region can also apply their works in the field of content marketing for this international competition, on the website www.contentmarketingawards.com. The deadline for applications is 6 May 2016 (Marketing Magazine)
STARTAS SNEAKERS INCLUDED IN THE TOP LIST OF PRODUCTS BY A PRESTIGIOUS FASHION MAGAZINE
Sneakers are becoming increasingly popular fashion accessory because they are much more comfortable to wear than sandals, and since they are currently so popular, a prestigious fashion online magazine InStyle has compiled a list of nine most coveted sneakers this season and the list included the Startas sneakers from Borovo.
Eye of the InStyle editorial board was caught by a cloth model of Startas sneakers in soft pink and baby blue shades.
Recently Startas, designed by a young designer from Zagreb Iva Curkovic Spajic (30), in the prestigious American fashion magazine Vogue were marked as one of the products without which the fashion spring 2016 would be unthinkable. (Poslovni.hr)
FOURTH EDITION OF ADVERTISING WEEK EUROPE WILL BE HELD 18. TO 22. APRIL IN LONDON
More than 28,000 visitors are expected at the Advertising Week Europe festival, where during the five days they will have the opportunity to hear leading experts in the industry at about 220 events. The organizers this year offer visitors 200 different seminars and workshops.
Advertising Week Europe draws inspiration from the brands, media, marketing, technology and wider cultural community with a focus on key business drivers, issues and discussions that shape and influence the global industry. It is a series of interesting and inspiring lectures, seminars, workshops, and forums, but also parties that celebrate the advertising industry and its people.
For more information about the festival visit AWE 2016.
IF YOU RECEIVE THIS WARNING FROM GOOGLE, YOU ARE IN HEAP OF TROUBLE
Google has decided to further improve the safety of their Gmail service with a new warning that tells the user that they are targeted by hackers who work for the government, according to Engadget.
Although such hacker attacks affect only about 0.1 percent of Gmail users, Google’s warning will be shown in full screen mode if it comes to it, and will contain instructions on how to proceed in order to protect yourself.
With this type of protection, Google is trying to increase the safety of the popular mail service.