Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
EUROBEST SILVER FOR STUDIO SONDA AND PIQUENTUM COLLECTION
At the European festival of creativity eurobest, held last week in London, Studio Sonda won the eurobest Silver in the Design category for the Piquentum collection – a project in which nature speaks through wine.
“The eurobest awards are a benchmark of European creativity and works there are judged by the most influential creative leaders in Europe. The works they choose set the standards of creativity in the entire industry,” eurobest states.
These awards are presented since 1988, and the award for Studio Sonda this year was decided by the jury which included: Chris Moody (Wolff Olins UK), Cristina Vicedo Alvarez (FutureBrand Spain), Eric Leurquin (BBDO Belgium), Johanne Bruun Rasmussen (Hello Monday Denmark), Katrin Oeding (Studio Oeding Germany), Peter Herrmann (Garbergs_Project Sweden) i Sonja Konig (W&Cie France).
About 5,000 works were entered in this year’s eurobest.
EUROPEAN EXCELLENCE AWARDS ANOTHER SUCCESS STORY FOR GREY LJUBLJANA AND A1 SLOVENIA
Grey Ljubljana and A1 Slovenia have won another award for their Bedtime Storytellers campaign. Last week, Hamburg hosted the European Excellence Awards 2017, where Grey Ljubljana won the award for excellence in PR in the “Brand Relationship” category.
The Bedtime Storytellers project, which the agency Grey Ljubljana did for A1 Slovenia, connected generations in Slovenia in a unique way, through a digital platform with audio fairy tales read by storytellers from the home for the elderly. You can read about the project here. This project has won a slew of awards, including two Cannes Lions, a Grand Sempler, several Somo Borac awards, and others … For all these achievements, A1 Slovenia thanked Grey Ljubljana in a truly unique way, with a huge concrete lion.
The Grey Ljubljana agency said on this occasion: “We are delighted that Bedtime Storytellers won the awards in such diverse range of categories, and now our PR experts are the ones who took the prize in a really strong competition, while our concrete lion is still standing in front of the door bringing smiles to people and children passing by Grey.”
You can find the list of winners of European Excellence Awards here.
PETRA ČADEŽ JOINS ATLANTIC GROUP
Petra Čadež has joined the Slovene team of Atlantic Group as marketing director in the strategic business area of delicacy spreads.
Petra Čadež has over twenty years of international experience in the field of strategy, marketing, brand management and communication. She began her career in the agency world, first as a student at the Pristop agency, later as head of the Public Relations Division in Formitas. Since 2000, she has held leading positions in the field of marketing within the group Telekom Austria. Since January 2017, she has been working as an independent Adviser for Marketing and Strategic Brand Management. She is a member of the board of directors of the Slovenian Marketing Association.
FACEBOOK TO REPORTEDLY MONETIZE VIDEO ADS ON WATCH
Facebook is reportedly testing pre-roll videos on its Watch platform.
Previously Facebook has resisted venturing into the monetization of video ads, with founder Mark Zuckerberg having even said that pre-roll ads didn’t align with company’s News Feed, as reported by Variety.
Facebook is already doing well with Watch where it is all set to invest $1bn on original programming.
UNILEVER MOVES GLOBAL COMMS PLANNING TO MINDSHARE FROM PHD
Unilever has moved its global communications planning account to Mindshare from PHD without a review.
The consumer goods giant has been seeking to slash agency fees and the number of agencies with which it works globally.
However, a source familiar with Unilever’s thinking said it wants to have better co-ordination between global and local media planning and maintained the account switch was not a cost-cutting move.
PHD won the global communications planning account from Mindshare in 2012 after a competitive review. WPP’s Mindshare already manages much of Unilever’s media-buying globally, including the US.
Unilever’s share price has leapt by more than 40% this year after the move to cut costs and streamline the group.
FACEBOOK TO REPORTEDLY DEVELOP FACIAL RECOGNITION TECHNOLOGY TO HELP SHOPS ENHANCE CUSTOMER SERVICE
Facebook has been in the process of developing a facial recognition tool linked to cameras in high end shops which will allow the staff to improve their customer service by gaining insight into customer’s user profile, it has been reported.
Facebook reportedly has applied for a patent for a technology that will gauge customer’s emotions and brand choice by leveraging their Facebook profiles through crowd-scanning technology.
As reported by The Times, Facebook, in its patent application, has mentioned that it wants to provide improved customer service to visiting customers of a brick-and-mortar merchant location.
Facebook is further working on facial recognition to allow payment at shop tills.