By: Adnan Arnautlija
COCA-COLA PRESENTS NEW PACKAGING DESIGN, WHICH COMPANY SAYS IS A PIECE OF A PUZZLE
After several months of speculation Coca-Cola has unveiled new packaging design for their drinks.
Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life will have the same visual identity which has been reduced to a common denominator, the Red Disc. The move has been announced by the company since January.
The new packaging will first arrive on shelves in Mexico, and similar versions of the Red Disc will come to other markets during this and the next year.
“Packaging is our most visible and most valuable asset,” said Marcos de Quinto, Marketing Manager of Coca-Cola Company. “The Coca-Cola Red Disc has become a signature of the brand, synonymous with excellent taste, improvement and refreshment. Applying such a bold move to our packaging, we make a next step towards full adoption of the One Brand strategy, gathering the Coca-Cola family under one visual identity and enabling consumers to more easily choose their beverage with or without calories, with or without caffeine,” said Marcos.
UM ZAGREB BOOSTS THEIR TEAM WITH RESEARCH MANAGER JAN JURJEVIĆ
Universal McCann Zagreb, one of the leading agencies for media buying in Croatia, boosted their team by bringing in Jan Jurjević as Research Manager.
Jan Jurjević started collecting his valuable experience and expertise in 2013 as the Client Executive for McCann Zagreb (Universal McCann Zagreb) in the Client Service Department of the independent viewership measuring agency AGB Nielsen. Along with Jan’s expertise in research of viewership and marketing trends in the television market, UM plans to increase investment in the development of new tools for strategic planning and optimization of advertising campaigns, all in order to provide clients with added value in investing in media advertising. (Read more…)
BOJAN STANKOV: NOTHING IS IMPOSSIBLE FOR COMMUNIS!
Bojan Stankov was recently appointed director of the Belgrade agency Communis DDB. Yesterday he gave an interview to the Internet portal Advertiser Serbia in which, among other things, he stated:
“When someone builds a career in advertising, with age he becomes a witness to changes in communication flows and trends. A good analyst can pretty well anticipate these changes and timely adapt further business and strategic goals of the company. Communis has survived through many difficult and challenging times with good anticipating of changes and successfully adapting its modus operandi to the times that are coming, but also by continuous building of partnerships with clients and investing in employees.
The market situation is not at all favorable, but what is seemingly impossible at the time is just the current state of things, and actually represents an opportunity and possibility for progress.
This is also the reason why one of the postulates of the agency is the attitude that NOTHING IS IMPOSSIBLE!”
CAMPBELL EWALD NAMES NEW CEO AND CCO AS AGENCY REBUILDS AFTER CONTROVERSY
Campbell Ewald executive creative director Jo Shoesmith will become the agency’s chief creative officer following the departure of her predecessor, Mark Simon, who is retiring after 16 years at the agency.
Her promotion comes amid word that President Kevin Wertz, who has been running the agency since January following the dismissal of its former chief, Jim Palmer, has now officially been named CEO of the IPG agency. Palmer was ousted after being at the helm when agency ECD Jim Houck sent an email in October 2015 inviting staffers to take part in the San Antonio office’s “Ghetto Day” event. That email was leaked to Adweek’s AgencySpy blog earlier this year, and Houck was also later fired.
NEW REPORT PAINTS A TROUBLING PICTURE FOR ADVERTISERS WITH AD BLOCKING SET TO INCREASE
Ad blocking’s popularity will continue to grow and by the end of next year more than a quarter of internet users in the UK will be using the software, according to forecasts by eMarketer.
Its new report has estimated that ad blocking will be used by 27 per cent – around 14.7 million people – of UK internet users by the end of 2017.
Of the 10.9 million people who currently use ad block, eMarketer’s report says 90 per cent do so on desktop and 28 per cent use the software on mobile.
PUMA PLANS TO STAND OUT AT EURO 2016 WITH NEW PLAY LOUD CAMPAIGN
As UEFA Euro 2016 approaches the eyes of the footballing world will be firmly focused on France this summer and Puma is making sure it stands out amid the frenzy with the launch of its Play Loud campaign.
The German sports brand’s Play Loud campaign will mark the introduction of its ostentatious new pink and yellow coloured boots. The evoPower and evoSpeed boots are the latest addition to Puma’s Tricks range.
To launch the campaign the brand has launched the ‘#Choosetricks and play Loud’ ad which shows Puma’s brand ambassadors playing football in an array of bizarre places.
This includes France’s Olivier Giroud and Antoine Griezmann playing in a hotel room and Italy’s Marco Verratti in a library. Marco Reus, Cesc Fabregas and Manchester City striker Sergio Aguero also feature in the campaign.
