Universal McCann Zagreb, one of the leading agencies for media buying in Croatia, boosted their team by bringing in Jan Jurjević as Research Manager. UM, as an agency committed to investing in knowledge and information, with this hire wants to contribute to this very important aspect of their activities, with the aim of providing better services to their clients, adapted to the needs of the local market.
Jan Jurjević graduated Psychology at the Faculty of Philosophy in Zagreb and during hia studies received an EU scholarship for the prestigious Jagiellonian University in Krakow. During his studies, he was awarded a special Rector’s Prize in the field of humanities.
He started collecting his valuable experience and expertise in 2013 as the Client Executive for McCann Zagreb (Universal McCann Zagreb) in the Client Service Department of the independent viewership measuring agency AGB Nielsen. Along with Jan’s expertise in research of viewership and marketing trends in the television market, UM plans to increase investment in the development of new tools for strategic planning and optimization of advertising campaigns, all in order to provide clients with added value in investing in media advertising. In addition, they place a special emphasis on the introduction of advanced solutions developed within the I&F McCann Group, tailored to the specific needs of local markets.
UM agencies around the world have at their disposal talented professionals, expertise, innovative tools and strategic thinking – which are just some of the features that make UM stand out from others and make it a leader in the media scene.
UM Zagreb operates within the regional I&F McCann Group and for years now is among the three key players in the local media scene in terms of turnover.
