Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
NEW MOMENT BELGRADE’S JASMINA NIKOLIĆ NOMINATED TO TOP 10 ACCOUNT DIRECTORS OF THE B&W REPORT
Jasmina Nikolić, Client Service Director at New Moment Beograd, was selected as one of the Top 10 Account Managers in the MENA region, in the selection of the B&W Report. This great success was undoubtedly fueled by the brilliant success of the One Book For Peace project, which we have extensively written about on the portal.
The B&W Report is an initiative that recognizes, rewards and encourages creative excellence in the MENA region.
An additional weight to this recognition for Jasmina Nikolić comes in the fact that all Top10 lists (clients, campaigns, agencies, etc.) will be published in the print edition of the B&W Report, which is distributed across the region in 42,000 copies, giving this publication the biggest MarCom community reach across all clients, agencies and suppliers in the highly interesting MENA region.
CROATIA EFFIE 2018 EXTENDS ENTRY DEADLINE
Entries for the Croatia Effie 2018 competition have been extended from February 22 to March 1, which will allow applicants some additional time for quality preparation of their entries. According to advertisers surveyed by Ipsos in 2016, Effie is the most important professional award in Croatia.
Effie celebrates the effectiveness of marketing communications, and is awarded in Croatia for the ninth consecutive year. This award is given to advertisers and agencies who stood out in their marketing approach that proved effective in giving market results.
The jury counts up to twenty members led by Ivan Šuvar, Director of Marketing and Consumer Excellence at Zagrebačka Pivovara, the winner of the last year’s Grand Prix award for the project “Scratch for a Reason”. Along with him, some of the best and most experienced marketing experts in Croatia coming from the ranks of advertisers and agencies sit in the jury: Vesna Vlahović-Dašić (Coca-Cola Adria), Nina Pentek (Erste & Steiermärkische Bank), Branka Bajt (Hrvatski Telekom), Darko Pejnović (Pliva), Filip Rabuzin (Heineken Hrvatska), Vladimir Gnjidić (METRO Cash & Carry), Dino Bijač (Adria Snack Company), Zvonimir Seki (Jamnica), Krešimir Renzo Prosoli (Real grupa), Mario Lovrić (Universal McCann), Marko Matejčić (MediaCom), Eva Renner (Dentsu Aegis Network), Dinko Brčić (BBDO Zagreb), Dina Dretvić (Imago Ogilvy), Maša Ivanov (Bruketa&Žinić&Grey), Vanja Šebek (Dibs), Vanja Bertalan (web.burza) and Ante Šalinović (Ipsos Adria).
The Effie Awards will be presented at the Days of Communications in Rovinj, to be held from 12 to 15 April at Hotel Lone.
More details on entries for the prestigious Croatia Effie competition can be found on this link.
TJAŠA KOLENC FILIPČIČ WILL PRESIDE OVER THIS YEAR’S JURY FOR THE WEBSI INTERNET CHAMPIONS 2018
The helm of this year’s jury for WEBSI Internet Champions Awards is taken over by Tjaša Kolenc Filipčič, Marketing Director at Triglav Insurance.
In addition to marketing service, Tjaša Kolenc Filipčić is also head of Triglav Insurance Foundation for socially responsible activities. She is a member of IAB Slovenija’s Council and a member of the board of the young managers’ section of the Manager Association. In her free time she loves traveling and hiking.
32ND MARKETING MEET UP IN ZAGREB – 28th FEBRUARY
If marketing doesn’t bring money – PULL THE PLUG!
What did Hrvoje Bujas want to say with that? We’ll find out at the 32nd Marketing Meet Up in Zagreb.
When someone launches more than 5 brands, then they obviously learned something about marketing and business. And when they talk about that openly, without reservations, it’s an opportunity to learn something. Hrvoje Bujas is an IT entrepreneur, always looking for new, inspirational & sexy projects. Co-owner and co-founder of brands such as Black Eggs, GoHome, as well as startups Osiguraj.me and Me.mum… co-founder and one of the first presidents of the CISEX (Croatian Independent Software Exporters) association. Hrvoje will be a special guest at the 32nd Marketing and Communications Industry Meeting – Marketing Meet Up, to be held on February 28th at 19:00hrs at the History Village Club in Zagreb.
Marketing Meet Up is the largest meetup group in the whole of Croatia, which brings together marketers and marketing and communication enthusiasts. With the slogan “Education. Networking. Fun.” the aim of the meeting is to gather participants of the communication industry once a month, and provide them with an educational lecture and an opportunity to meet in a relaxed atmosphere.
Entrance to Marketing Meet Up is free, with a mandatory registration on this link
GOOGLE REMOVES ‘VIEW IMAGE’ BUTTON AS PART OF SETTLEMENT WITH GETTY
Google has removed the ‘View Image’ button from search results in a move to prevent users from taking images without properly attributing them.
Before the change, users browsing the results of an image search could click ‘View Image’ to view a picture in a window of its own. With that feature gone, users are now prompted to visit the webpage where the image is housed if they want to save it.
Of course, there are workarounds: Chrome users can right click and then use ‘Open Image in New Tab’ to bring up a picture in a separate window. There’s also already an extension for Chrome that brings back the defunct button.
Even so, Google is hoping the subtle change will make people think twice about stealing copyrighted material. The popular button’s removal is part of a settlement that Google reached with Getty Images after the stock photo provider filed a complaint with the European Commission in 2016, which accused the search giant of “creating captivating galleries of high-resolution, copyrighted content” that fail to direct users to an image’s original source site.
ARSENAL EXTENDS ITS ‘LARGEST SPONSOR DEAL EVER’ WITH EMIRATES UNTIL 2024
Arsenal FC has announced a record five-year extension with their shirt partners Emirates.
The club in a statement said that it is the ‘largest sponsorship deal ever’ signed by the club. As part of the partnership, Emirates branding will feature on the shirts and training kit of all of the teams until the end of the 2023/2024 season.
The deal puts an end to the speculations that Arsenal was searching for new shirts sponsor amid reports Emirates was backing out of football