By: Adnan Arnautlija
SUCCESS OF BBDO ZAGREB AND THE SPOT WITH CROATIAN ATHLETES AND ARTISTS
Promotional video of the Croatian Tourist Board, Ambassadors of Croatian Tourism, won the main prize at the 7th Zagreb TourFilm Festival, in the category of ‘The Best Croatian Tourism Film’.
Promotional video Ambassadors of Croatian Tourism was filmed at various locations in Croatia, including 10 famous people from the world of sports and art: Luka Modrić, Ivan Rakitić, Mario Mandžukić, Mateo Kovačić, Dejan Lovren, Dario Šarić, Marin Čilić, 2Cellos, Maksim Mrvica and Zrinka Cvitešić.
The award was commented by Luka Duboković, Executive Director of BBDO Zagreb: “The whole team from BBDO Zagreb is extremely proud of the success of this video, and it is a great acknowledgment to our creatives as well as to the whole team working on the project. We would like to thank Nevio Marasović and the Antitalent production company, who made a big contribution to the creation and production of this spot.”
More than 807 films from 91 countries competed at this year’s Zagreb TourFilm Festival.
NEW BOOK: WRITING FOR PUBLIC RELATIONS
Writing is one of the primary techniques of public relations and at the same time one of the basic skills and competences for performing the profession of public relations. A competent writer in public relations is not only the one who knows the language and the rules and norms of writing, but must know how to write for different purposes, many different groups and numerous media.
So far, Slovenian practitioners have been using the sources and instructions of foreign authors to gain the writing skills for numerous genres of public relations. At the end of October, the Faculty of Social Sciences will publish the book “Public Relations Writing: Basic Genres”, by Slovenian authors Dr. Monika Kalin Golob, MA Nada Serajnik Sraka and Dr. Dejan Vercic.
You can preorder the monograph at a subscription price of 15 euros at [email protected].
HDD: DESIGN AND CRISIS
On Wednesday, October 17, 2018, at 19:00, HDD will open the exhibition DESIGN AND CRISIS, by original concept of Irfan Hošić. This is a documentary exhibition devoted to the eponymous innovative course and a project realized in 2017 at the Textile Department of the Faculty of Engineering, University of Bihać. On the occasion of the opening of the exhibition, a forum will be held on the topic “Education in fashion design – challenges and obstacles”, featuring Vukić, Irfan Hošić, Jasminka Končić, Silvio Vujičić, Lidija Lovrić, Marko Golub and moderator Katarina Nina Simončič.
50 TOP YOUTUBERS COMING TO THE TOTAL JOOMBOOS
On 21st October, Zagreb becomes the center of the European YouTube scene, as more than 10,000 fans are expected to visit the Arena Zagreb. In addition to the main star of the night, KSI, about fifty of the top regional youtubers will come, who have over 5 million subscribers and fans across the Balkans.
The Total JoomBoos is a full day spectacle, and will open its doors at 12.00h.
Find out all the information on the official website of the event.
PANEL DISCUSSION STEPPING UP TO LEADERSHIP AT COMMUNICATIONS WEEK NEW YORK
The Global Women in Public Relations (GWPR) organization, as part of the Communications Week New York, 2018 (October 15-19), is organizing a panel discussion called Stepping Up to Leadership. The discussion will be held on October 16 in New York under the leadership of the talented Elaine Teo, the founder and executive director of Living Potential International, and participants will be some of the most prominent women of the PR scene: Louise Nicolson – a communications advisor at Global Women in Public Relations (GWPR), Elise Mitchell, President of the Board of Directors of Mitchell PR and Dentsu Aegis PR Network, and the author and president of the International Communications Consultancy Organization (ICCO), Maggie Chan Jones, founder and CEO of Tenshe and the winner of the Women’s Economic Forum for Woman of the Decade in marketing, branding and communication
RENAULT AND PUBLICIS ITALIA PARTNER TO SELL CAR VIA CHATBOT
Renault Italy is using Instagram stories and chatbots to sell a limited-edition SUV, a new user experience it’s describing as “on the border between fiction and reality”.
The campaign, conceived by Publicis Italia, features manga-style Instagram stories that promote the Japanese-inspired Captur SUV. Prospective customers can watch these so-called ‘Tokyo Stories,’ and then connect with a chatbot of a character from the tales to pre-order the car through Facebook Messenger.
Renault claims this to be the first car sold through a chatbot on Facebook Messenger. The campaign was launched on 10 October, and Renault Italy received two orders within 24 hours.
