Photo: Anja Bauer Minkara
By: Adnan Arnautlija
ANJA BAUER MINKARA FROM FABULAR IN THE JURY OF 2018 REBRAND 100®
Anja Bauer Minkara, Croatia’s leading branding expert, was appointed to the Jury for international awards 2018 REBRAND 100®. This is the world’s most prestigious award for the best rebranding projects across the world. Fabular’s director of brand strategy and creative director will decide on the winners together with eminent experts from the United States, the Netherlands, India, Hong Kong, Kenya, Germany and Canada, and some of the previous laureates were Pfizer, Kellogg’s, Audi, Four Seasons Hotels and Cisco.
The REBRAND 100® Global Awards is the first and most prestigious brand repositioning award worldwide. Anja Bauer Minkara was the winner of this award for eight years in a row – she has created numerous branding strategies and has been working for clients such as Croatia osiguranje, Degordian, Froddo, AutoZubak, bio&bio, Stina, Port 9, Stories, Q-Alliance and Algebra for over fourteen years at agencies Brandoctor and Fabular. She and her team are included in the REBRAND Hall of Fame™ among the 25 best brand consultants in the world. Anja Bauer Minkara is the author of the unique methodology Eight Ingredients That Build a Brand™, which is a list of ingredients needed for a brand to progress and achieve financial growth in the market.
“It’s a great honor to be part of the jury for awarding the prestigious 2018 REBRAND 100® Global Awards and to have the opportunity to evaluate the world’s best rebranding projects. The rebranding process is extremely inspirational and demanding, and from my own experience I can say that without deep understanding of the principles of branding, and a passion for this job, it cannot be successful,” Anja Bauer Minkara said.
STUDIO KERNEL AND TRIGLAV RECEIVE INTERNATIONAL RECOGNITION FOR ANNUAL REPORT
Slovenian communication agency Studio Kernel from Kopar has won a gold award at the international ranking of annual reports – The ARC Awards. Triglav Insurance’s Annual Report was awarded for communication quality and original solution.
The jury has rewarded the good user experience, originality, consistency and efficiency of the solution. In this creative solution, the agency has fused ease of access to digital content and the freshness of the multimedia message. “The user feedback was good and we are pleased that the international jury had the same opinion. We are grateful to Triglav Insurance for good co-operation,” said Vita Kernel, head of creative in the agency.
The golden award at the ARC Awards is the second international award this year for Studio Kernel. In April, they won the Golden Feather award for their “Welcome” project.
ARC Awards will be awarded on 12 October 2017 in Tokyo.
Award winning work can be found here
HOWTOWOW ACADEMY: RAVID KUPERBERG WILL STRIP DOWN CREATIVITY, BUT HE WILL NOT EMBARRASS IT!
The new season of HURA’s HOWtoWOW Academy will begin with a brutal dispelling of the myth on creativity, under the guidance of Ravid Kuperberg, the great inquisitor of the advertising industry and coach of Mindscapes techniques.
In front of the audience, he will strip down creativity, but will not embarrass it. He will definitely not take her out for a walk like that in Dubrovnik streets (it’s a bit out of the budget), but he will reveal the back side of it – and its internal workings.
Because top-notch creative ideas are not mystical and incomprehensible. Behind each one lies a pattern of thinking that can be perceived, perfected and used as an incentive to create new ideas.
This workshop will analyze some of the most rewarded ideas that conquered Cannes. So, if you plan to hunt lions and other prestigious beasts and prizes, don’t miss this workshop! Just click on the link below and secure your place at HOWtoWOW Academy, on Wednesday, September 6!
ONLY SEVEN DAYS OF EARLY BIRD ENTRIES FOR EPICA AWARDS
Early bird entries for Epica Awards are open until August 31, so you only have seven days to sign up your work for the only creative awards in the world whose jury consists exclusively of journalists dedicated to the creative industry, and to get a special discount of €100.
After that, you will have the opportunity to register the works by September 31 at regular rates.
The awards ceremony will be held this year on November 16 at the Meistersaal in Berlin, a historic concert hall built in 1910, and the awards ceremony will be preceded by the annual conference, which this year will be about The Creative Singularity: How Technology Drives Creativity.
See the full jury member list here.
