Source: www.nielsen.com
There’s nothing like the thrill of sports, and the 2019 FIFA Women’s World Cup was a major attraction across screens of all sizes through the tournament’s closing match on Sunday, July 7. Notably, the final match between the U.S. and the Netherlands drew 14 million viewers—22% more viewers than last year’s men’s final between France and Croatia.
Fueled by a talented, energetic and socially savvy crew, the women’s national soccer team engaged and inspired across social media throughout the tournament, led by social media maven Alex Morgan. The veteran forward’s social media prowess overshadowed the rest of the team, as her posts boast more than 1.4 million social engagements during the month-long tourney.
