PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Interview

Miloje Sekulić: I had the privilege, and probably the courage, to turn my hobby and love into job

Great young people are taking over operational tasks at Homepage, and they are great at it

27/05/2016
in Interview
4 min read
Miloje Sekulić: I had the privilege, and probably the courage, to turn my hobby and love into job

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Dražen Novak
Photo: Miloje Sekulić, founder and director of the agency Homepage

Two days ago the PRijem event was held in Belgrade. An event at which the Serbian Public Relations Association (DSOJ) awarded the best in the Serbian PR business. The award for outstanding personal contribution in the field of communications Srđan Đurić was handed to Miloje Sekulić, founder and director of the agency Homepage. Today we talk with Miloje about the prize, the situation in the Serbian PR and the agency Homepage.

Media Marketing: How did DSOJ explain the award?

Miloje Sekulić: The explanation that was given at the truly excellently organized awards ceremony was brief and appropriate for the occasion. The proposal for my nomination contained a much lengthier explanation why this prestigious award was presented to me of all people. It revolves around the fact that for the past 15 years, while working either as a journalist or as a PR, or the director of the first digital department in a PR agency in Serbia, the owner of an independent agency for web design, as an internet and business consultant, and now as co-owner of the Homepage, I constantly and persistently advocated that internet be more, better and more creatively introduced into the PR profession and in communications in general. I did it through articles, blogs or lectures, and much more by working on specific projects, animating clients to turn to digital, winning awards and introducing younger people into the online story. Profession has recognized this effort and thanked me in a superb way. Thanks A LOT.

Media Marketing: How did you experienced it? Did you expect the lifetime achievement award?

Miloje Sekulić: I was aware of the nomination, of course. It prompted me to reflect on its importance because, although it bears the name of our dear colleague, a wonderful man and a great professional, Srđan Đurić, it is essentially a lifetime achievement award. Frankly, I don’t see it as the end of a career or a moment of culmination of my work – more like a roundup of a very beautiful and successful, but often difficult period of professional and personal life.

I had the privilege, and probably the courage, to turn my hobby and love into a job. Now I’m more focused on management, leading people and developing our business and projects, while great young people take over the operational duties, and they are excellent at it. I hope that my wish will come true to see myself in the not too distant future more in education. I have serious plans in this field, not only for myself of course.

Media Marketing: Your comment on the other awards presented by DSOJ?

Miloje Sekulić: Interesting topics, very diverse clients and challenging tasks. Projects and campaigns, mostly with a lot of elements of integration of different communication channels, with plenty of Digital, which of course brings me joy. There’s a significant departure from the relationship with the media which until recently were the alpha and omega for PR, partly because of inertia in the PR world, partly because of the expectations of clients, and mostly because of the lack of understanding of changes that are happening. I expect that DSOJ, as hinted, will gradually publish the entries, so we will be able not only to judge but also to learn. I look forward to it.

Media Marketing: How would you assess the situation in the PR profession in Serbia? Could things be better, and should things be better?

Miloje Sekulić: Things always can and should be better, and one should never be complacent, but same as we shouldn’t be inert, we also shouldn’t uncritically aspire to solutions which, for various reasons, are not applicable in a certain space. Balance is essential. PR profession in Serbia is in great transition, caused primarily by the fact that technology has enabled direct transfer of thoughts, ideas and content between individuals, and the fact that individuals, thanks to those same technologies, became the media in their own right. A gathering of youtubers, held a few months ago in Belgrade, in front of thousands of their fans, speaks volumes about this, and it’s definitely positive that some communicators already recognized this potential and have fully turned to it, almost bypassing traditional media because kids, which they are addressing, simply don’t consume them. The faster the PR people accept this new reality, the better it will be for them and their clients, and the profession as a whole.

Media Marketing: Agency Homepage belongs to the very top of Serbian PR. What are the current happenings in the agency?

Miloje Sekulić: Homepage is not a PR agency. We declare ourselves as an agency for the creative application of digital technology in communication. It’s a mix. An integration. For example, we recently used our software solution to connect the world of social networks and the LED panels on the streets of Belgrade and 12 other major cities in Serbia, with a tendency to develop a solution that will be globally applicable.

We are now doing radio social web and some activities from the agency job description for clients like the largest pharmaceutical company, a bank and a brewery in Serbia, as well as dozens of other clients, and we have reached the limits in business development. Realistically speaking, this is a small market for any kind of business activity, including our own, and the work we do, the knowledge and experience that we have allows us, with continuous learning, to expand globally. Operations towards foreign countries already exist with us in the traditional development, creativity, promotion as well as in designing and managing complete campaigns. What we are dealing now with is the search for specific global marketing and other digital niches where we want to position ourselves, either through projects, or spin offs in the form of startups, or as joint ventures with foreign partners. This, of course, doesn’t mean that clients in Serbia will be neglected. I believe that strong push on foreign markets will bring us new quality in Serbia. There will be some interesting news from Homepagers in the coming months.

Tags: DSOJHomepageInterview
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