Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
David Pivk leads advertising for Nike Football across EMEA as Brand Communication Director. In his role, he works with world’s biggest football athletes and creates engaging stories that connect the European football consumer with the brand in a personal way.
David is passionate about sport and new technologies and is pushing himself every day to find new innovative ways to connect with the consumer.
Originally from Slovenia, David moved abroad after his first stint at a local media company. After spending more than 5 years in various digital marketing positions across Europe, he joined Nike at its European headquarters in Amsterdam where he spent the last 6 years of his career.
Now, he is coming to his homeland as a speaker at the Golden Drum festival, with a lecture together with Evgeniy Primachenko, Creative Director, Wieden+Kennedy Amsterdam, that will treat the topic of igniting a new culture of sports through leveraging the power of athletes and global sport moments.
Media Marketing: What kind of change do you strive Nike as a brand to inspire consumers to?
David Pivk: Our aim is to inspire the consumers to do more sports. We believe that by doing more sports we are making people a better version of themselves. As a result better people will make the world a better place. So in a nuttshell we are trying to make a wolrd a better place through sport.
Media Marketing: How does the digital communication change the way we consume sports today?
David Pivk: The era of digital and social media changed the way how we consume sports significantly. First of all there are traditional TV networks that have to compete with all sorts of live streaming services. Today’s kids spend most of their time on their phones, so mobile live stream of sporting events is where the battle for consumer attention is happening at the moment. Moreover Netflix changed the way we are consuming media. We are not used to stick to a given schedule, but like to create an own one. Therefore we see cases where some sporting events have to compete for consumers attention with the likes of Twitch live streams of FIFA games between gamers. Its crazy if you think about it, but this is happening more and more. Lastly social media allowed consumers to be much more closer to their favourite athletes, sport clubs, competitions making them not just athletes but also media channels.
Media Marketing: What fuels your inspiration?
David Pivk: Sometimes I get inspired during a morning run along the Amstel river or from other people, usually from ones that have nothing to do with our line of work. Its fuel also comes from the heroic acts or ground-breaking achievements we human beings do daily. I would say the world and humanity is what inspires me the most.
Media Marketing: Any message you would like to send to the Golden Drum delegates this year?
David Pivk: I am excited to attend Golden Drum after many years, this time on the other side as a speaker. I am really looking forward to catching up with a lot of old friends that I haven’t seen for a while. Schedules will be tight, so I am hoping to do my first meetings over a morning run along the beach of Portorož J
Media Marketing: What do you hope to teach and inspire them to through your presentation at the festival?
David Pivk: Me and Evgeniy (Primachenko, Creative Director, Wieden+Kennedy Amsterdam) want to talk about the work we did in Russia over the past six years – from Sochi Winter Olympics to the World Cup. We want tell the story about for me personally, one of the most inspiring consumer in the world and its evolution. Its fascinating to see how creative, ambitious and fearless the Russian kids are. They are the true inspiration for all the work we did in Russia and we are hoping to share this inspiration with the festival attendees.
