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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Interview

Exclusive: Be the first to watch the new spot for Sarajevski Kiseljak, staring Rade Šerbedžija

Apart from the ad with Šerbedžija, that will start airing tonight, a new spot for the Sky Cola is rolling out, with scenes from the Aquaman blockbuster, which will have its global premiere soon

12/12/2018
in Interview
3 min read
Exclusive: Be the first to watch the new spot for Sarajevski Kiseljak, staring Rade Šerbedžija

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

Sarajevski kiseljak is ending the 2018 with two great campaigns – one for mineral water Sarajevski kiseljak, staring Rade Šerbedžija, and the other for Sky Cola, which  brings partnership with the Aquaman movie, which will soon have its world-wide premiere.

We talked about this excellent end of the year with Davor Čičić, Director of Sales, Marketing and Development Sector of the Sarajevski kiseljak d.d.

ED: This year was quite intensive for Sarajevski kiseljak in terms of advertising. Apart from launching several new products, you’ve also signed an exclusive contract with Warner Bros, securing the license to use characters from some of their most popular films on your labels. The promotion was quite intensive. How were the results?

Davor Čičić: True, this year was really marked by novelties, each of which was interesting in its own respect. However, the greatest attention was drawn by our collaboration with the Warner Bros production company, which resulted in a special edition of our Sky Cola, with the popular Justice League heroes and the accompanying marketing campaign. Things simply fell in place. Warner Bros was looking for a serious regional partner, and we wanted to prepare a surprise for our consumers, one that would follow the global trends. Fascination with superheroes and their powers is something that many generations grew up with, and today is even more pronounced than ever. Sky Cola fit into the whole context. TV spots were striking, and attracted great attention.

Working with a company that is a global leader in its industry is no small feat. And according to the response of our customers and sales, the whole story turned out to be a great success.

ED: There is another campaign on the same lines, starting these days. It’s again a collaboration with WB, and the movie Aquaman that will have its global premiere next week. How will it roll out?

Davor Čičić: The new edition of Sky Cola, in 2L packaging, with Aquaman on the label, will be on the store shelves in just a couple of days. We take close notice of the global events, so the campaign is moving forward along with the world premiere of the film, which is also happening in BiH. We have a new spot with inserts of this fantastic adventure, staring Jason Momo. We also have a surprise gift for those who will watch the premiere in Bihac, Mostar and Tuzla.

ED: Today you also start airing the new spot for the mineral water Sarajevski kiseljak, starring Rade Šerbedžija. This is a continued collaboration with the famous actor, which speaks volumes about the success of the previous two campaigns “Sarajevski Kiseljak – That is My Secret”. The ad was shot on Bjelašnica mountain and in Herzegovina, and was made by agency Fabrika. Satisfied?

Davor Čičić: Everything is ready for the new campaign of Sarajevski kiseljak. We continued collaboration with Rade Šerbedžija, which, as he himself says, has grown into a friendly relationship. The spot was finished just a few days ago, and the impressions still haven’t settled in. I believe we have pushed our own bar for at least one more notch, although it seemed impossible after the past campaigns.

Yes, it was mostly recorded on Bjelašnica but also on several other beautiful locations throughout Bosnia and Herzegovina. The natural beauty that is in focus leaves viewers breathless. Rade enriched it all so it seemed quite movie like. FABRIKA has done an outstanding job and we are very satisfied. We hope that our consumers and viewers will like it as much as we do.

ED: Could we say that this year was successful for Sarajevski kiseljak in terms of sales results?

Davor Čičić: The year was marked by various business challenges, but these definitely didn’t influence just us, but the whole industry. The summer was rainy, with no constant heat, and then people just drink less.

Still, this year we launched the mildly aerated Sarajevski kiseljak, one new Sensation flavor, the special edition of Sky Cola and expanded the range with the new energy drink Sensation energy. We tried to be innovative and respond to market needs, which proved to be a good recipe. Summing up all the circumstances and results, both in production and sales, this was one of the most successful business years for us.

ED: Plans for the next year are done. Can you tell us what we could expect from Sarajevski kiseljak in 2019?

Davor Čičić: We are preparing quite a lot, both in production and in marketing. We are planning new investments in modernization and development. There will again be novelties regarding flavors and expanding the range. Also, there are plenty of marketing activities and surprises for our customers in preparation.

Tags: Davor ČičićFabrikaSarajevski kiseljakSky Cola
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