Nermin Nino Kasupović is a creative director, designer and trahana producer from Bihać. He studied graphic design, and through work and research established the foundations of his distinctive style, combining Scandinavian minimalism with the warmth of Balkan expression. As the founder of the agency Effect, specialised in branding and packaging design, he stands behind award-winning projects for regional and European clients.
He is the conceptual creator and organiser of the Kreativna Republika festival, which each year turns Bihać into a regional centre of creativity. His contribution to the industry is also confirmed by roles on juries of prestigious festivals such as Young Lions, SoMo Borac and BalCannes. He is co-author of the university textbook Brendiranje: Teorija i praksa.
Alongside communications, Kasupović also develops distinctive domestic brands. Together with his wife, he launched Braško, a traditional trahana brand exported to 13 markets including Scandinavia and the USA, with a business model that empowers older women.
Passionate about what he does, Kasupović remains committed to his mission to build bridges between ideas and the market, between Bihać and the world.
