Home Author Alena Kulenović Delić

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Alena Kulenović Delić
Alena is a journalist and PR professional with more than 20 years of experience in the media and communications industry. She began her career in journalism, working in radio, television, and production, including FTV and Pink BH, where she particularly stood out for her investigative work on the talk show Zabranjeni forum. After 14 years in the media, she joined the agency McCann Sarajevo in 2016, where she worked as a PR Manager and later as PR Director. During her time there, she developed communication and PR strategies, led crisis communication, and delivered numerous campaigns for clients in the financial, FMCG, IT, pharmaceutical, NGO, and public sectors. Her work is particularly focused on corporate and CSR communications, strategic storytelling, and video production. Among her award-winning projects are the campaigns Nemam ti kad for UN Women BiH, Podržimo život beba rođenih prije 37. sedmice for Coca-Cola, and Disleksija nije bolest, već različitost for the NGO Vjetar. She is the recipient of the PR Star 2022 award (Woman.comm).

“PR professionals are the strategic pillar of every company, needed already at the moment when the house begins to be...

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