PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Young Leaders

Young Leaders – Nina Trumbić, Señor: Whoever doesn’t value enthusiasm should not work in the creative industry

The greatest advantage of working in the agency is precisely this possibility of jumping from one industry to another, unlike when working on the client side. You have the opportunity to work for completely different brands, observe a much wider image of things

05/06/2019
in Featured, Young Leaders
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Asja Dupanović

Nina Trumbić is the Project Manager for a very diverse range of clients – from Hrabri telefon, through Jägermeister and Iskon, to Atlantic Grupa. She also runs projects for the most demanding client – Señor agency itself. She is said to recognize industry trends before they even become trends and know about every possible app in the world. If they were to print new business cards, Nina’s title, they say, would be The Coolness Consultant.

In her spare time, Nina successfully DJs at Radio 101 and organizes her own parties dubbed Nifty Nina. Regardless of whether you are looking for a recommendation on how to use digital in your campaign or in which club to spend the night, Nina is your girl.

MM: You have been with Señor from its very beginnings. In a very short time, the agency became one of the creatively most recognizable and most original in Croatia. Can you describe this development with a few words?

Nina Trumbić: Yes, almost from the very beginning. I think Señor existed for maybe a year when I joined. It’s very nice to be part of such a story and look forward to every success, meet new clients and get to know new markets. Señor really achieved a lot in a short time, but we never experienced a rapid growth inside the agency. We worked on bringing good quality people and gradually putting a good team together. Everything can be learned, the most important are the right attitude and the will. I think that is why it is good for Señor to grow slowly, growing the team carefully. This team is certainly our biggest asset.

MM: What is it that you point out to the clients as Señor’s greatest competitive advantage?

Nina Trumbić: We have a different approach, and thus bring different solutions to the table. We like to ask questions, explore everything possible and create on the basis of what we found. We care a lot about not only creating the idea, but seeing it realized to the very end. Additionally, we love challenges and creative freedom. With this comes great responsibility, which we offer in return.

MM: You run projects for very varied clients. How do you manage to transform yourself from a Jägermeister to a corporate Atlantic Group in no time?

Nina Trumbić: The greatest advantage of working in the agency is precisely this possibility of jumping from one industry to another, unlike when working on the client side. You have the opportunity to work for completely different brands, observe a much wider image of things. The absolute best for me is being able to apply the insights from one industry in a project of another one.

Of course, some of the clients suit you more than others – Jägermeister, for example is definitely closer to me when it comes to familiarity of the target group, and I am very grateful to the agency for entrusting me this project.

MM: When you look back, what is the dearest memory to you, which project first comes to mind?

Nina Trumbić: I’m not good at looking back, I always prefer focusing on what’s coming, but I will not reveal what Señjor is up to at the moment. It would be such a spoiler. My favourite projects are those which positively influence the changes in behaviour or attitudes, as well as those with brands creating a new market category.

Reci to glasno, is a project I would single out as the most special to me so far. From the very challenge of how to advertise the advertising space, through plannig, setting up the website, waiting to see how the public will react, to the very results themselves.

MM: How do you see the role of young people in the advertising industry? Can you move it forward? Do your senior colleagues allow you to express your youthful daring and enthusiasm…?

Nina Trumbić: The advertising industry is one of the industries in which youth is valued and drives the industry forward, probably unlike it is the case in many other branches. In Señor we listen to someone else’s opinion, learn from each other and do not have this classical senior – junior relationship. Everyone contributes to everything, the courage and openness to change is appreciated, and obviously works.

MM: … and the clients?

Nina Trumbić: We might be lucky, but most of the clients we work with give us a certain amount of freedom. Anyone who doesn’t value enthusiasm should not work in the creative industry.

From the clients, I would definitely like to see more trust, expressed not only towards the agency and its creative solutions, but towards the consumers too – trust that they will understand and accept something new and different. Without this, no changes can occur.

MM: You DJ on Radio 101. Is your relationship with the radio a serious love or just something to fill in your free time?

Nina Trumbić: Well, it is a long-lasting love, for sure. It is what I played with as a little girl, when I still didn’t know of creative agencies. I love radio very much for the ease of transferring information, but also this closeness to the audience. You’re always in someone’s ears. :)

MM: DJing on the radio wasn’t enough for you so you created Nifty Nina’s parties. What do these parties look like?

Nina Trumbić: They have been around for a long time now. Somewhere at the beginning of the University studies, a few of us started organizing and implementing the parties. At the moment I am less and less dedicated to this idea – somewhat due to my age, somewhat due to my work. Still, even after all these years, either before a mini club or festival performance, I still feel nervous and now can appreciate that.

It may seem incompatible with the work I do, but working with brands or performing on a  stage, you need to know how to recognize your audience, know how to approach it, how to win its hearts and inspire it to come again.

Tags: CroatiaSeñorTYLOTYoung Leaders
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