At the heart of Argeta’s business philosophy lies the Spread Good program, a holistic approach to promoting positive values across all areas of its operations – from product quality to ecological and social responsibility. Through its festival activities, Argeta’s goal was to inspire audiences and educate them about the importance of sustainable nutrition, recycling, and waste reduction, successfully demonstrating that Argeta is a modern and innovative brand.
“Argeta is more than just a pâté. It is a symbol of quality, reliability, and trust. Our story is one of dedication and carefully selected ingredients. I am proud to emphasize that thanks to this, we have become the number one meat and fish pâté in Bosnia and Herzegovina and in Europe.” This achievement is a confirmation of our work, but also of the loyalty of our consumers, to whom we extend our heartfelt gratitude.” – Mirsada Kadribašić, Senior Brand Building Manager, Atlantic Grupa.
Through carefully designed festival activities, Argeta aimed to achieve several key objectives. First and foremost, to increase engagement and brand recognition among festival visitors and the wider audience, while also promoting innovative products that positioned the brand as modern and open to new food trends. At the same time, the focus was placed on educating visitors about sustainability, healthy nutrition, and responsible food consumption.
Three Unforgettable Experiences
- Argeta Corner at the Festival Square
Visitors had the opportunity to take part in interactive workshops on sustainable nutrition, waste reduction, the nutritional value of Argeta products, and recycling. Special attention was given to the Veggie Brunch, where guests, partners, and officials were introduced to healthy and modern options from the Argeta Veggie line. The experience was enriched with tastings of spreads, salads, and gift packages.
- Argeta Junior Corner in front of the Youth Theatre
Seven days of the festival were filled with seven days of creative workshops for the youngest visitors – a program featuring drawing, coloring, and interactive activities inspired by Junior adventures. The most creative kids won practical and fun prizes.
- Argeta Summer Party
The exclusive Argeta Summer Lounge brought together media representatives, partners, and brand friends for a two-hour gathering with light catering and a product presentation, followed by a film screening.
The campaign was supported by an intensive PR and digital strategy, which included the distribution of press releases as well as collaborations with the portals Bonjour and Urban Magazin. In addition, the brand’s presence and the campaign itself were reinforced by video ads shown before film screenings and by digital advertising across Facebook and Instagram platforms.
By participating in the Sarajevo Film Festival, Argeta successfully integrated the brand into the festival experience and demonstrated that it is more than just pâté – that it truly is a bite of happiness that connects us. Through its activities, the brand proved itself as one that combines innovation, sustainability, and a modern approach, all while creating experiences that leave a lasting impression.
*Based on NielsenIQ RMS data in the fish and meat pâté category (according to the definition of the company Atlantic Droga Kolinska) for the 12-month period ending November 30, 2024, for the common retail market comprising 17 European countries. More information is available at argeta.com/ba/o-nama.
