The Sarajevo Film Festival was once again the epicenter of emotions, art, and togetherness, and Poli was among the brands that enriched that atmosphere. Under the slogan “Poli Crazy About Film,” the brand known for bringing smiles and joy to the audience was there to brighten every moment – from watching films to socializing over a good bite.
During the festival, Sarajevo was painted in Poli’s recognizable colors, thanks to a billboard campaign that brought the spirit of the festival into every corner of the city. In addition, Poli once again ensured gatherings over a good meal through the Poli breakfast for film crews, supporting filmmakers. At the same time, visitors at the Bingo Festival Square enjoyed a special breakfast that radiated shared energy and good vibes.
The goal of the campaign was for Poli to connect with the audience through the values it shares – joy, togetherness, and enjoyment of life. As the company points out, SFF is the perfect place for such a message because it gathers people who love culture, film, and authentic experiences.
The campaign further strengthened Poli’s image as a brand that is always present in special moments. With strong visibility through outdoor advertising and warm reactions from guests at the breakfasts, Poli left a recognizable mark on the festival and showed that it is “crazy about film – and about every occasion.”
“Conceptually, our presence at the Sarajevo Film Festival is a continuation of our ongoing campaign ‘Crazy About Poli – However You Like It.’ This campaign tells a story about the individual approach – to life, enjoyment, fun, food – of each of us. We wanted (in our humble opinion – and we succeeded!) to connect that with film and the Sarajevo Film Festival. For us, Poli Crazy About Film meant showing that anyone can make a Poli sandwich their own way – and ours was popcorn as a fun movie connection. And yes, we’re not saying that by next SFF we will make Poli with popcorn, but we’re not saying we won’t either,” said Lejla Zorlak Muslić, Head of Brand Marketing Operations, Perutnina Ptuj BH.
