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    francis-ingram-naslovnica

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Topic of the week

Topic of the Day – Golden Drum: There are no big or small projects, big or small budgets, or big or small clients, there are only people who make the difference and make each project great

Here’s what Golden Drum winners from the Adriatic region had to say exclusively for Media Marketing

24/10/2017
in Topic of the week
5 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

At the award ceremony of the 24th Golden Drum Festival, statuettes for best works were presented to the best works, selected by two prestigious juries. As the curtains fall for this year’s festival, preparations already begin for the next, jubilee 25th Golden Drum which will be held next October in Portorož.

While the impressions are still fresh, we asked winners from the Adriatic region to give us their first comments on the awards and this year’s festival.

 

Grey Ljubljana

Tema dana – Golden Drum:  Ne postoje veliki i mali projekti, veliki i mali budžeti ili veliki i mali klijenti, postoje samo ljudi koji čine razliku i od svakog projekta naprave da on bude velik 4

Agency Grey Ljubljana won the Golden Drum Grand Prix – Activation Programme (Best Practice), Golden Drum – Digital (Best Piece), Silver Drum – Branded Content  (Best Practice), Golden Drum Adriatic Award (Best Practice) and Silver Drum Adriatic Award (Best Piece)

Petra Krulc, Creative Director: “Golden Drum may be one of the smaller international advertising festivals, but the quality of the works submitted to it can rub shoulders with the greatest in the world. Proof of that are this year’s winner is, and that’s why the five awards we received at this year’s Golden Drum are even sweeter. Already after a couple of hours in the jury, it was clear to me that the competition was serious, because even the works that were shortlisted were already at an exceptional level. When your work is rewarded with the greatest recognition by creatives of the likes of the legendary John Mescall, you know you’ve done something good. I am very grateful for that experience.”

 

Imago Ogilvy

Topic of the Day – Golden Drum: There are no big or small projects, big or small budgets, or big or small clients, there are only people who make the difference and make each project great 3

Agency Imago Ogilvy has won the Golden Drum Grand Prix and Silver Drum Adriatic with their project Dear Mr. President for Jamnica.

Ivana Mlinarić, Project Manager: “With this project we have proven that you don’t need a lot of money to implement a good idea, but effort, strength and strong will. That’s exactly what pushed us to the very limits to implement this project. Apart from being very proud of my team, because we have won two awards at this prestigious festival, the biggest reward for me is that we have indeed been able to make a change for the better in the world.”

Igor Mladinović, Chief Creative Director: “Many who congratulated me on this award said they would love to work on such a big project. But the truth is that there are no big and small projects, no big and small budgets, or big and small clients. There are only people who make a difference, and who make any project great. These people are Ivana and Darko, the people I worked with on this campaign, and I hope we will do many more, still waiting to become big.”

Darko Bosnar, Innovation Director: “A few years ago, when we set the vision that Imago would become an agency that will continually bring awards from the largest international festivals, many greeted the news with a smirk. Today, after winning almost all the most relevant global festivals, there is no better feeling than to reaffirm it every year with a new award. To win the Grand Prix in the PR category, which according to many is the category of the future, is a confirmation for us that we implement that which we dream in the best possible way.”

 

New Moment New Ideas Company Beograd

Topic of the Day – Golden Drum: There are no big or small projects, big or small budgets, or big or small clients, there are only people who make the difference and make each project great 2

New Moment New Ideas Company has won the Golden Drum and the Golden Drum Adriatic with the project The One Book for Peace, which they did for the Inter-Religious Council of Bosnia and Herzegovina.

Jasmina Nikolić, Client Service Director: “We are proud that the independent, international Single Channel Jury recognized our quality and proclaimed New Moment the most creative agency in this part of Europe. It’s a confirmation that we are on the right track because we believe that Balkan creativity can be part of the global market.”

Ana Šutić, Creative Director: “Given that New Moment is basically a regional network connecting nine countries of Southeast Europe, we have always had the goal of presenting Balkan creativity to the global scene in the best possible and most authentic way. That makes all the more important the fact that this time, for the work on The One Book For Peace project, besides global awards, we won special recognition at the regional level, and thus proved that an idea, energy and spirit have universal value.”

 

McCann Beograd

Topic of the Day – Golden Drum: There are no big or small projects, big or small budgets, or big or small clients, there are only people who make the difference and make each project great 1

Agency McCann Beograd has won Golden Drum, Silver Drum Adriatic and Bronze Drum Adriatic for their democrARtisation project for the Museum of Contemporary Art in Belgrade.

Olivera Perković, Managing Director: “It’s a great success and joy for our team and especially for the digital department of the agency. I thank all the clients and partners who participated with their media space, and helped us to activate the msu ARt app and thus make the artworks from the MSU collections available to everyone. I’m particularly proud of the entire agency team that consistently achieves success at this festival. For us, the Golden Drum Festival has a great significance – it’s a confirmation of quality on the international scene and takes a special place.”

Senka Ristivojević, PR Manager of the Museum of Contemporary Art: “We are pleased that the jury recognized our joint efforts with the agency McCann Beograd and that one of the most important cultural institutions through modern technology is still available for those who love art. A particular satisfaction stems from the fact that the long period of reconstruction is behind us and that the museum will be open for visitors.”

Vladimir Ćosić, Digital Creative Director at McCann Beograd:

“We wanted to find a way for the wider public to enjoy top-notch artwork while the MSU is in the process of reconstruction. Employees of the Museum had the same idea – to find a way to overcome physical obstacles and make art accessible to the audience.”

Bruketa&Žinić&Grey

Agency Bruketa & Žinić & Grey won Silver in Design category and the Bronze Drum Adriatic with their work Hope.

Davor Bruketa, Creative Director: “After the D&AD Pencil, and then the award for the best design in printed communications from the London Design Week, as well as being shortlisted in Cannes, we are happy that the Golden Drum jury also recognized “Hope” and awarded it silver in the category of design and bronze at the level of all projects in the Adriatic region.”

Tags: Bruketa&Žinić&GreyGolden DrumGolden DrumGrey LjubljanaGrey LjubljanaImago OgilvyImago OgilvyMcCann BeogradNew Moment New Ideas Company
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