By: Adnan Arnautlija
We talked today with Mario Fraculj, Managing Director of the agency McCann Zagreb, about the current and next year. He is a man of extensive experience in the Croatian advertising industry, both on the side of advertisers (Kraš) and on the agency side (McCann).
MEDIA MARKETING: What was 2015 like for the agency McCann Zagreb?
MARIO FRACULJ: The year behind us was dynamic, exciting, successful and a jubilee year. I’m especially pleased that we celebrated a quarter century of successful business and gained a new business family in which we now operate. We were very active in creative work which is evident by the many campaigns we implemented during the year. I’m also pleased with our success in competitions, especially at Effie, with which I’ve been involved from the beginning. The Effie awards contribute significantly to the promotion and development of our profession, and for the past six years they’ve grown to be a recognized symbol of marketing effectiveness.
MEDIA MARKETING: What will you remember 2015 by?
MARIO FRACULJ: I will remember it for the many successful projects realized in cooperation with our clients, among which I would highlight the TV anniversary spot for HEP, the Christmas campaign for Croatian Telecom and participation in the creation, communication and graphic design of the first flagship store for bonbon. This was our first step into the domain of store branding, and judging by the response it was successful.
MEDIA MARKETING: What do you expect from 2016? What are your plans?
MARIO FRACULJ: I expect that this fragile economic recovery will encourage advertisers to increase their investment in marketing activities and to benefit from our creative potential and communication expertise in achieving their business goals to an even larger extent. Our plans and projects for the next year are related to the advertising and marketing strategies of our clients with whom we have built good relationships over the years, based on mutual respect and trust.
