If you don’t measure it, you can’t improve it
By Katarina Kostić, Polaris, I&F Grupa The first econometric models for measuring the total marketing effectiveness marked our first year ...
Read moreBy Katarina Kostić, Polaris, I&F Grupa The first econometric models for measuring the total marketing effectiveness marked our first year ...
Read moreThe campaign “Want to change places?”, which the Split agency Vajt conducted with public utility company Split Parking, has won ...
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