Opinion

By: Željka Mićić, Analytic & Development Manager McCann Belgrade Research shows that 85 percent of people in the world believe...

By: Valentina Starčević, Lider Marketing today is a whole new ballgame. Smart branding, knowledge of the target group and content...

I thought I could disconnect more fully, but no dice. Seems I will have to pack up my bags and...

By: Mark Tungate Every year at the beginning of December I sit down and have a long think about ghosts,...

Source: Poslovni.hr In today’s world content marketing means marketing content that the target audience wants to see, looks for and...

What is the exact worth of your brand? If someone was to approach you on the street and ask you...

By: Prof. Borislav Miljanović, director of Represent Communication I believe that at least some of my colleagues will agree with...

Authors: Prof. Ana Tkalac Verčič, Dr.Sc. and Violeta Colić Croatian journalists and PR experts are satisfied with their jobs, but...

By: Boštjan Prijanovič, director of New Moment Y&R Ljubljana, founder of marketing school BP Communications, board member of the Association...

By: Manuela Šola, owner and director of Abrakadabra Integrirane Komunikacije Today, as never before, it is vital that every CEO...