EPICA Announces Olympic Games Category
The Epica Awards have officially launched an Olympic Games category, open to work in any medium inspired by the 2016...
Olympics
How Usain Bolt’s Victorious Grin Helped the Olympian Race Past Everyone on Social Media
Source: Adweek There were plenty of memorable moments on Monday from the Summer Olympics in Rio de Janeiro, and media technology player...
Some follow tradition, others change it
Sponsors want to elevate the funds invested in the purchase of sponsorship rights, and to bring their stories closer to...
Grey London Celebrates the First-Ever Refugee Olympic Team
Source: Erik Oster, AgencySpy Had enough Olympics-themed campaigns yet? Grey London partnered with The United Nations High Commissioner for Refugees (UNHCR)...
Channel 4’s ‘We’re the superhumans’ is already second-most-shared Olympics ad
Source: Campaign Channel 4's "We're the superhumans" is already the second-most-shared Olympics-related ad of all time on social media, despite...
The Many, Many Ways Businesses Can Get in Trouble for Tweeting the Olympics
Source: Adweek The Olympics will soon set social media on fire, but your business probably won't be able to talk...
How the Olympics’ New Advertising Rules Will Impact Athletes and Brands in Rio
Source: Christine Birkner, Adweek Photo: Michael Phelps has a long-term sponsorship deal with Under Armour, a non-official Olympic sponsor, Getty...
VIDEO: Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade’s New Olympics Spot
Source: AdWeek Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics...
Media companies join together to sell real-time ads during the Olympics
Source: Mashable Some of the world's biggest publishers are joining forces on a project aimed at delivering web surfers relevant...
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