Coca-Cola’s experiment with crowd-sourced briefs signals the brand’s move away from traditional model
Source: TheDrum Coca-Cola’s latest experiment in opening short design briefs to the entire world illustrates its plans to no longer ...
Read moreSource: TheDrum Coca-Cola’s latest experiment in opening short design briefs to the entire world illustrates its plans to no longer ...
Read moreSource: Creativity Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be ...
Read moreSource: The Drum Coca-Cola’s strategy of pushing smaller cans and bottles at premium prices to lift margins in North America ...
Read moreSource: Advertising Age https://www.youtube.com/watch?v=RU1Hw-ItmMg After signing Jordan Spieth to a multiyear endorsement deal in January, Coca-Cola executives began plotting a ...
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