Coca-Cola’s experiment with crowd-sourced briefs signals the brand’s move away from traditional model
Source: TheDrum Coca-Cola’s latest experiment in opening short design briefs to the entire world illustrates its plans to no longer...
Coke
Coke Designed a Bottle Cap That Plays Recorded Messages
Source: Creativity Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be...
Coke’s ‘marketing in smaller sizes’ pays off as profit rises, but revenues continue to slide
Source: The Drum Coca-Cola’s strategy of pushing smaller cans and bottles at premium prices to lift margins in North America...
How Rain Almost Spoiled Jordan Spieth’s Debut for Coke
Source: Advertising Age https://www.youtube.com/watch?v=RU1Hw-ItmMg After signing Jordan Spieth to a multiyear endorsement deal in January, Coca-Cola executives began plotting a...
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