BETC

By: Adnan Arnautlija Some of the most iconic car models that have marked the history of automotive industry are Traction,...

The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the...

This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+...

It’s the year of 2009, at 14 rue du Maine in Paris, in the apartment of a woman named Laurence....

As millions around the world tune into the PyeongChang 2018 Olympic and Paralympic Games, World Radio Day, celebrated on 13 February...

Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the...

Internet memes – we’re all familiar with them and we all have our favorites. One meme that has been particularly...

SPECIAL EVERYDAY – That is Swiss department store Manor’s commitment: make every day special. So, when it came to Christmas,...

Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they...

“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC...