Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the Game Chaingers initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum.
UNICEF’s work for children depends on donations and they asked the BETC agency for help to attract a younger generation of donors since 70% of all donors are over 50 years old.
BETC came up with a revolutionary idea, creating the first ever fundraising platform using blockchain technology. The agency decided to turn to the e-sports community and the 711 million gamers around the world.
Leaning on the fact that all of them already have powerful graphics cards on their computers, needed to power up their favorite games, BETC called on the gaming community to download an easy-to-install mining software to automatically mine Etherum that is directly transferred to UNICEF, as long as their computers are switched on.
In other words, gamers don’t need to lift a finger or spend a euro, just game away while raising funds for the Syrian Children’s program. The amount of collected funds can be followed in real time online on the website www.chaingers.io, and since the action is still in its infancy, we hope many more gamers will join this noble action.
