PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Opinion

Student practice is an opportunity for both students and companies

Good collaboration with the academic community is one of the most important tasks of every business entity

17/05/2019
in Featured, Opinion
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Nermina Kelic, UM Sarajevo

The UM Sarajevo agency, through its twenty-year activity on the BiH market, first as a media department, and then as a specialized agency, has always placed an important focus on the recruitment of young, curious people. Whenever there was a possibility to do so, we provided the opportunity for students to have their regular practice at our agency. Apart from considering this to be part of our socially responsible behaviour, it is a fact that it also brings a lot of benefits to the company. That is why we have a practice program that we have been implementing for several years now, and I must admit that it is mutually beneficial for both students and the agency as an employer.

Generational gap is becoming an increasingly serious problem for companies lately. It is very important that we adapt our business policy to the generations that are joining the labour market. These are young people who have grown up on significantly different concepts – concepts which we need to respect. But in order to acknowledge them, we need to understand them first. The mentoring program provides the opportunity for more experienced team members to come into contact with the generation of late Millennials, and partly the Generation Y, in a business setting. Having people with new, fresh mindset at your disposal is important for companies, especially those that work in our industry.

Good cooperation with the academic community is one of the important tasks of every business entity. Providing students the opportunity to practice is just one of the ways we can make a contribution. Perhaps it is time to stop looking at this as just an act of good will, and rather accept it as our duty, if we want to have quality staff on the labour market.

Call for doing student practice is constantly open, but occasionally we also do active recruiting of students at the Faculty of Economics. In cooperation with the Career Development Center there, two years ago we organized a presentation of the student practice program. In addition to having the chance to fill out the application forms, students could see a brief presentation of UM and the possibilities for practice, and they could ask everything they are interested in regarding work in this challenging industry. Our presence has caused great interest among students. The presentation has resulted in 114 submissions, of which, by careful selection, ten were selected. After arriving at the agency, students were given their mentor who, in this relatively short period, introduced them to agency’s work. They had the opportunity to go through all the departments active in UM Sarajevo.

Upon completion of the practice, we decided to give several of them a chance for a permanent engagement. We believe that a marketing agency is an excellent choice for the first work experience. It provides you the possibility to interact with different industries. Each new brief requires you to get acquainted with the sector from which the brand comes. When working with diverse clients, it’s as if every time you make a “field trip” into a different industry. One day you’re in retail, the next in the banking sector, then in the automotive industry, etc. Even if you decide not to spend your life in an agency, you’ll get a sneak peek into range of other industries.

Tags: Bosnia and HerzegovinaUM SarajevoYouth
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