By: Tim Nudd
Among today’s creative highlights, Jordan Brand channels a mini musical set from “Annie” for the 40th anniversary of Air Jordans while Nike posts a sweet tribute to British Open winner Scottie Scheffler. At the same time Apple pushes the Clean Up feature in Photos, powered by Apple Intelligence, with a spot directed by Andreas Nilsson, and Andrex rolls with their partnership with Bowel Cancer UK.
Andrex
The U.K. toilet paper brand and agency FCB London unveiled a cheeky mural in Manchester urging Oasis fans to “look back and track” their poop, as part of a bowel cancer awareness campaign. Timed with the band’s Heaton Park reunion shows, the “Roll With It” mural appears along the shuttle bus queue route to reach the 35–54 demographic most at risk. This is part of their ongoing partnership with Bowel Cancer UK, which also includes symptom warnings on over 100 million toilet tissue packs annually.
Apple
The brand’s whimsical new ad for the iPhone 16 Pro highlights the Clean Up feature in Photos, powered by Apple Intelligence, which removes distracting objects from images with the option to undo. Made in-house and directed by Andreas Nilsson, the spot follows a couple as one humorously erases their cat, Garrett, from a photo before quickly reversing the change. The campaign runs across Apple’s platforms as part of a broader push for Apple Intelligence.
Häagen-Dazs
The ice cream brand and BBH London unveiled “Devoured,” a striking OOH campaign that teases indulgence with nothing but a licked-clean ice cream stick and a smear of melted chocolate. The minimalist creative, shot by Dan Tobin Smith, zags against summer category clichés, marking the start of what BBH describes as a craft-led, product-first creative journey ahead of a global campaign in 2026.
Jordan Brand
As part of their 40 year Air Jordans anniversary, the sports apparel brand created a mini-musical set to “It’s the Hard Knock Life” from “Annie”—but with custom lyrics tailored to the A-list talent on board. The two-and-a-half-minute film transforms a black-and-white basketball court into a colorful Broadway stage, featuring NBA and WNBA stars like Bam Adebayo, Jayson Tatum, Luka Doncic and Gabby Williams belting out, “It’s a hard-knock life!” The campaign, from longtime agency Wieden+Kennedy, coincides with the launch of the Air Jordan 40, honoring four decades of the iconic sneaker.
Kayak
The travel site launched a witty “Take Some Time Off” summer campaign, spotlighting cheaper flight prices and poking fun at extreme money-saving schemes people might try to fund a trip. Inspired by Kayak data showing summer flights averaging 7% less than last year—with some long-haul fares down even more—the spots position the travel search engine as the smarter, easier way to save. This is Kayak’s first work from agency Tombras.
Nike
The sports brand celebrated Scottie Scheffler winning the 153rd Open Championship at Royal Portrush on Sunday with social posts referencing the golfer’s comments earlier in the week about family and parenthood. Scheffler spoke of his son Bennett fulfilling “the deepest desires of my heart” more than any trophy could. “Priorities unchanged. Another major secured. The wins keep coming on and off the course for Scottie Scheffler,” Nike said.
