PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Opinion

Pornography and VR – Where do they merge and why is it good for marketers?

Whether we want to admit it or not, pornographic content is up among the most clicked today

06/06/2016
in Opinion
4 min read
Pornography and VR – Where do they merge and why is it good for marketers?

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Davor Igrić, Senior Community Manager, DIALOG komunikacije

Films that have dealt with the topic of the world of the future have ‘lied’ about many things, but definitely not about one thing. The world to date may not have gotten teleporters or time machines, but one invention from SF movies is closer to us than all the others – the experience of virtual reality. What exactly is this all about and how can marketers use this new and ‘sexy’ technology to their advantage?

From the first moment I tried Facebook’s Oculus Rift I knew – this is it. This is the technology that will enter households worldwide in a few years, when the prices fall and the software and hardware are sufficiently developed. By the end of this year, according to research, over three million VR devices will already be sold, and by 2020 that number will rise to 30 million.

VR in sales – and marketing

The experience of using VR sets is simply different, and the possibilities that virtual reality offers to people working in sales and marketing – but also in social – open up a whole new world of possibilities.

For example, just recently, eBay Australia, in collaboration with a local partner, offered its users 20,000 free VR sets, similar to Google’s Cardboard, with which they can shop online on the site.

For now, the whole thing is still in the test phase as there are not many items that support this technology, but it’s just a matter of time before we’ll be able to see and ‘feel’ everything on eBay in 3D.

Another example of a well done VR campaign is Gillete’s, where from the safety of your armchair you can experience a rollercoaster ride.

Merging the marketing of a new product with technologies such as VR is something that more and more brands will try to do in the coming months. The time of VR has definitely arrived.

Issues of VR technology

There are two general issues due to which virtual reality has not yet fully come to life. The first is clear to anyone who has tried any kind of a VR headset (Oculus Rift, Samsung Gear VR, Google Cardboard etc). After a while, many people start feeling nausea or discomfort, due to the disconnection from reality. In fact, after about 30 seconds, the brain is ‘immersed’, becoming part of the virtual world, so it really isn’t surprising to see reactions like this from people who have tried it (watch at around the 1:25 mark).

The second issue is that (quality) software is lagging behind the hardware. The technology of VR headsets improves daily, images are becoming much sharper, the sound is better, even the impact of the newer models on the brain is much improved – in the sense that it doesn’t cause such frequent nausea as it did at the very beginning.

What we are still waiting for is well developed software (programs, video games, apps) that offers users something completely new – or an old story in a new light.

This – an old story in a new light – could be nothing less than pornography. Whether we want to admit it or not, pornographic content is among the most clicked (and most popular) on the web today, and it’s precisely one of those fields where virtual reality can offer users a completely new and (ahem…) different experience in content consumption. Will porn do for VR the same thing that it did in the 80’s for the sale of VHS? We will definitely find out in the coming years, but the fact is that there is intensive work in this field.

Still not convinced? Maybe these facts will help!

If you need some more convincing that VR technology is here to stay, Forbes recently compiled a list of incredible facts about the flow of money around this technology and the possibilities that it has.

  1. “Just” $14.6 billion in revenues by 2020. Facebook recently commissioned a study on the impact that VR will have in the future, and the most conservative estimates, assuming low adoption of the technology, show that revenues from VR will be around $15 billion by the year 2020. In the best case scenario, estimates go as high as $126 billion!
  2. A whopping 200,000 developers and designers across the world have registered to create games and apps for Oculus Rift. And that’s only for Oculus Rift. We can definitely expect a hit created exclusively for this platform.
  3. Psychologists are using virtual reality in treating PTSD! Using headsets and special apps, therapists return the patients to their traumatic memory, in a similar, but safer environment, which is ultimately aimed at reducing the symptoms of PTSD in patients.
  4. Over the last two years investors have invested $3.5 billion in projects related to virtual reality.
  5. Thanks to virtual reality and NASA’s Pathfinder mission, anyone in the world can visit Mars. Depending on the type of headset you have, you can enjoy all the beauty of the Red Planet from the comfort of your home on Earth.
Tags: Opinion
ShareTweetShare

Related Posts

misa-naslovnica
Opinion

Miša Lukić: What can start-ups learn from sperm?

12/01/2021
Golden Drum 2016: Region will get its own Golden Drum Adriatic Awards
Opinion

Golden Drum 2016: Region will get its own Golden Drum Adriatic Awards

13/06/2016
Diary of a Methuselah #28: Žare Kerin is the greatest master of beautiful books
Opinion

Diary of a Methuselah #28: Žare Kerin is the greatest master of beautiful books

13/06/2016
Ekrem Dupanović: Even less than 24 hours in Skopje is enough to feel all the magic of creativity in advertising
Opinion

Will Ivan Ćaleta reign supreme over the media space in the region?

08/06/2016
Diary of a Methuselah #27: Printing house Printera at first impression looks like a top-notch art gallery
Opinion

Diary of a Methuselah #27: Printing house Printera at first impression looks like a top-notch art gallery

08/06/2016
Ilija Brajković: How Ekrem stood us up.
Opinion

Ilija Brajković: How Ekrem stood us up.

07/06/2016
Next Post
D Day 2016 / Open Design 2

D Day 2016 / Open Design

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.