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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Opinion

Media trends 2019: A bright future for chatbots

Chatbots are nothing new, but with better tech and integration they could become more common in the years before us

15/02/2019
in Opinion, Topic of the week
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ljubica Vučković, Insight Manager Direct Media United Solutions

Chatbots are on the rise and are taking over customer services for many brands. It is anticipated that by 2020, 85% of user interaction will take place via chatbots, according to Direct Media United Solutions report on media trends.

Not only are bots an efficient way of mass communication, but they provide a 24-hour, two-way communication channel between your audience and the company, seven days a week. In addition to increasing customer satisfaction, this will improve your response rate on Facebook, it will improve SEO, and the likelihood that your brand will be recommended to others.

Some are hesitant of including chatbots in their customer service out of fear of bad user experience. However, there’s no room for fear, as the recent study showed that 70% of consumers report a positive experience and that an additional 9% shared their experience with others.

Media trends 2019: A bright future for chatbots 1

In addition to the above benefits, Facebook Messenger has a CTR of 80%, which represents an enormous market potential.

Chatbots are nothing new, but with better technology and integration, they could become more common in the years ahead. Chatbots could even takeover apps when it comes to online purchases because they allow you to do so without downloading an app.

What about chatbots in Serbia?

Perhaps chatbots are not so big in Serbia right now as they are on a global scale, but they are coming. We have several examples of the use of chatbots here in Serbia. Probably the best examples are Raiffeisen Bank’s REA (Raiffeisen Electronic Assistant) and Tuborg, which initially started in Serbia and only then globally.

Clients of Raiffeisen Bank can send a written (contextual) message to the REA chatbot through the most common communication channels – Facebook, Messenger or Viber – and ask any questions regarding the bank’s services and products.

Tuborg created a chatbot that invites users to the lives of celebrities and influencers as part of a new global campaign. This chatbot allows individuals to get to know the capital of Serbia from the perspective of Zoran Kesić, Mimi Mercedes and Kristijan Molnar.

Check out the Direct Media United Solutions media trends report here.

Tags: Direct Media United solutionsTrends
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