Dreamer: Sasha Savic, CEO MediaCom, New York
My favourite childhood dream?
I dreamt of cream pies … I dreamt of one day being able to constantly eat cream pies, and in unlimited amounts. In those years, I had no fear of high cholesterol or elevated blood sugar … It can be said that this is one of my unfulfilled dreams. LOL!
What I dreamt of when I was entering the world of advertising?
When my mom visited me for the first time in Prague, where I started my career in advertising business, she asked me the same question. My answer was: “One day I will live on a plane and travel around the world! Non-stop!” That dream (unfortunately) has come true for me.
What I dream of today?
When I’m in the office, or at meetings with clients, I dream of the vast spaces of Siberia, or the feral beauty of Iceland. When I’m fishing in Siberia, and it’s cold, with the snow falling, I dream of getting to my office at Manhattan.
Which dream led me to where I am today?
I am where I am because of my plan, courage and work – not because of a dream. There are no hidden formulas here. I kept the promises I gave to myself and others.
Since I’m a passionate fisherman, do I often dream of salmons, rivers, water…?
Every single day!
Do I dream more awake or asleep?
Mainly awake. During the night I (generally) sleep.
Are there any dreams I gave up on?
No… but I am sure there are dreams I’m still unaware of. When I find out, I’ll let you know!
