Drugi jezik na kojem je dostupan ovaj članak: Bosnian
In the year of Dr. Martin Luther King, today we read about the dreams of Manuela Šola, owner and CEO of the agency Komunikacijski laboratorij from Zagreb
My favourite childhood dream?
I can’t even remember my childhood dreams. But what was important to me then was to go to sleep earlier, and to be awake as long as possible so I could “have time” for imagination. It was obviously some of my own world of dreams and fantasies that had no boundaries.
What I dreamt of when I was entering the world of advertising?
Both then, and today, I loved communication. I didn’t know exactly where it would lead me, and what would come out of it, but I’m glad that I went into it with the attitude “let’s try, and see”. And now, 14 years later, here we are.
Was Komunikacijski laboratorij first a dream?
Yes and no. In essence, I never dreamed of being an entrepreneur, and yet here I am. Today, Komunikacijski laboratorij is an agency in which I realize many small and big dreams alike – interesting projects, tasks, collaborations. Every client of our agency represents a realization of some desire and effort.
Which dream led me to where I am today?
I’m here where I am thanks to hard work… and a bit of luck.
What I dream of today?
Today I dream of time. After so many years, time now seems as an increasingly important resource, and I often dream about it – just having a bit more time. There is no shortage of ideas and projects, I just need time to make it all happen. I dream of us being more responsible towards ourselves and others – I dream of us being a positive society.
Do I dream more awake or asleep?
I dream when I drive. If I’m not on my phone.
Are there any dreams I gave up on?
No. Certainly some desires and dreams have changed, and some parts thus dropped out over time, but new ones replaced them.