Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Direct Media Academy, this year with the theme “I Have a Dream“, opens its doors to all interested parties who want to talk about brand strategy, media planning, market research, digital, PR, social networks, innovations, modern methods and tools, trends… in short, about everything that makes and will make the world of advertising. This year’s academy brings the experiences of world-renowned experts who have left their mark in the communications world, such as Faris Yakob, co-founder of the Genius/Steals Agency for Strategic and Innovative Consulting
Faris Yakob describes himself as an award-winning strategist, creative director, writer, speaker, and “geek”. He loves helping brands, start-ups and marketing agencies to be AWESOME. He founded Genius / Steals together with his wife Rosi and they have been living their dreams for five years as nomads, traveling around the world. When they decided to sell their previous business and everything they owned, they did not plan to create a “nomadic agency,” but to live for a few years around the world. But they were so much sought after that now they not only live, but work as nomads.
Dreams are slippery things, like fish, the harder you try to hold them the more they slip through your fingers, and when it comes to his dreams, this is what Faris has to say:
My favourite childhood dream?
I wanted to be a writer, which at the time meant writing sweeping novels of ideas.
What I dreamt of when I was entering the world of advertising?
Having been a management consultant before, I dreamt of wearing trainers ans t-shirts to work.
What I dream of today?
Which dream led me to where I am today?
On my fifth anniversary of working in New York, I woke up knowing I didn’t want to spend the next five years in an office. My dream was to travel, and we found a way to start a company and keep moving.
Do I dream more awake or asleep?
Which is which?
Are there any dreams I gave up on?
Writing a novel. My brain loves words and ideas, but doesn’t seem to be interested in characters of plots.
The work biography of Faris Yakob is colorful. He has worked in key positions at some of the world’s biggest agencies – as a director for digital content, communications strategist, media planner, key customer planner, creative director, and management consultant. He was also a co-founder of a digital agency in New York, as well as director of innovations at an advertising holding company. He is author of the book “Paid Attention: Innovative Advertising for a Digital World” and one of the authors of “Digital State” and “What is a Brand?“. Fast Company ranked him among the ten Modern Mad Men, and his name also found its place among the most respected media planners in the world in The Planning Survey.
His wife, Rosi, is actually the executive director of this creative partnership. She is generally engaged in all operational affairs, communicating with clients, site management, branding, agency presentation. They live their dreams – traveling and living where their hearts lead them, doing their job literally whenever and wherever they want. Faris will share this experience with participants of the Direct Media Academy on the fourth day of the Festival, on May 18 in Madlenianum. How ideas can drive people and transmit through them, where the boundaries between content, media, PR and advertising end, and where the communications industry is moving – these will be the topics of Faris’s lecture.
The Direct Media Academy was created in 2012 as an internal educational program. Over time it grew, developed and opened its door to all interested entrants. The program was created by a team of Direct Media specialists, with the aim of providing their expertise and a comprehensive insight into marketing communications and share it with colleagues, partners, entrepreneurs.
This year’s Direct Media Academy slogan is dedicated to marking 50 years since the death of Martin Luther King Jr.