PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Home Opinion

I Have a Dream – Branimir Brkljač: Mokrin House is a journey on which dreams and reality are interchangeable, and you’re never sure what is what and where you are at a certain moment

I gave up on the idea of becoming a famous singer. Perhaps exactly because I’m no longer burdened by that dream, now I grab every opportunity to sing

14/03/2018
in Opinion
3 min read
I Have a Dream – Branimir Brkljač: Mokrin House is a journey on which dreams and reality are interchangeable, and you’re never sure what is what and where you are at a certain moment

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Dreamer: Branimir Brkljač, Terra Panonica, Mokrin (Vojvodina)

My favourite childhood dream?

The most common theme of childhood dreams is “When I grow up …”. My dream was that I would be a lawyer who would fight for justice, and that with my fiery speeches I would dismantle the indictments against innocents.

What I dreamt of when I was entering the world of advertising?

I never dreamt of entering the world of marketing. I was literally pulled into it, and I can honestly say it was against my will. Several very specific people are responsible for this, and I will always be grateful to them for it. Only when I entered this world, I began to dream – and dream big. And what else could I do when the first episode of that film I played in had the title Looks funny but it works. Since then, I have performed in different roles and in stories with different strings in this world, but the title of each new episode has remained the same.

Which dream led me to where I am today?

A dream can move you, but it can’t take you anywhere. I was brought here where I am today by work and dedication to the idea that success is possible even when you work in a marginal industry, on a marginal market, constantly facing ridicule and contempt. Truth be told, such approach was greatly assisted by the fact that I saw no other alternative at the time. Then, each mistake becomes a reward, and each defeat a new lesson. An idea not followed by patient and persistent work is an illusion. But also, if a dream is not the driving force and motivation for what we are doing, then such work is a nightmare. That is why it is important to make the distinction between the dream and the daydreaming.

Was the Mokrin House initially a dream?

Of course! If it wasn’t a dream, then just another village house in one of the dying villages of Banat could not have become the Mokrin House. The story of this house in Mokrin is a once in a lifetime experience. It was, and still is, a journey on which dreams and reality are interchangeable, and you’re never sure what is what and where you are at a certain moment. Is it a hallucination, or are you really standing in the middle of a dying, neglected village of Banat, speaking with people from Brighton, Berlin and Bihać, while a woman from Catalonia sits next to you, teaching Chinese people English via Skype, while a bloke from Sydney is flying his drone, recording something for his YouTube channel. At the same time, in front of the building where you are standing and talking, a team from an international company is having their own team building workshop. A little later, together with all of them, you will enjoy some local cheese and schnapps, listening to an IT guy from LA who delightedly talks about a successful ICO he launched for a new cryptocurrency. That very moment, your neighbour starts with the evening milking of cows and cleaning of the barn, to the rhythm of Ceca’s song Moj Beograde (famous folk singer). In the evening, people from Mokrin come to the house, and together with the current ‘tenants’, they watch a movie in the evening on the outdoor screen. Or they all practice waltz, depending on what is planned for the evening. Is it dream or reality? Whatever it is – just let it last.

What I dream of today?

That’s something I can’t reveal, because then it would no longer be just a dream, it would become a commitment of sorts. And some things are better left just as dreams.

Do I dream more awake or asleep?

I prefer daydreaming, because it seems to me that I can fulfil those dreams more easily, and I can immediately start living them. Or am I just dreaming that it is so…

Are there any dreams I gave up on?

I gave up on the idea of becoming a famous singer. Perhaps exactly because I’m no longer burdened by that dream, now I grab every opportunity to sing.

Tags: Branimir BrkljačDreamsI Have a DreamMokrin House
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