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    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

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    Irena-naslovna

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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Home Opinion

Diary of a methuselah #5: Don’t go to bed after 10 pm, and don’t stay in bed after 6 am

I've joined the 5 am Club of Robin Sharma, so I go to bed at ten, and get up at five

29/04/2016
in Opinion
4 min read
Diary of a methuselah #5: Don't go to bed after 10 pm, and don't stay in bed after 6 am

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović, ekrem@www.media-marketing.com

Last night Vedrana and I were invited to a party on the occasion of a thousandth issue of women’s magazine Azra, which is being published for 25 years now in the framework of the publishing house Avaz. It was a nice event. It’s been a long time since I saw better dressed guests and more bow ties at an event in Sarajevo. I guess part of the reason was the dress code printed on the invitation. Among the VIP guests was the crème of the regional music scene: Lepa Brena, Petar Grašo, Nina Badrić, Haris Džinović, Halid Bešlić, Tonči Huljić, Hanka Paldum, actress Zana Marjanović, actors Ljubiša Samardžić, Emir Hadžihafizbegović … the only one missing was Zdravko Čolić, who sent flowers and a card. We sat at a table with MD Bakir Nakaš and his wife Mina. Twenty years ago Bakir gave me an advice that I obey to this date. I guess that’s the only thing I actually practice when it comes to health. As we drove to Gračanica, where we went to the opening of a sports hall, I asked him what his best and shortest advice for good health is. He said: “Don’t go to bed after ten in the evening, and don’t stay in bed after six in the morning.” I joined Robin Sharma’s 5 am Club, so I go to bed at ten, and I get up at five.

Last night I got up every now and then to say hello to some friends, who were plenty among the guests, and to have a word or two with them. Everything was great until Nina Badrić took the microphone. Any possibility to chat was gone because the music and Nina’s singing were too loud. When she began to sing the seventh or eighth song, we got up and left.

This is now a good opportunity to comment on most of the events I’ve been to in recent years. Why live music? Why loud music that prevents any communication between people? Shouldn’t events be tailored to the mood of the guests? And the guests would like to communicate. In these hectic times, when we have less and less time to get together, events like this are a great opportunity to meet your friends, get to know some new people and talk to them. But then, without exception, live music comes in to make all of this impossible. The pinnacle of this was a few months ago, at the promotion of a new Huawei smartphone, which was held from 13 to 15 hours – with a rock band. My mindset is not suited to listen to live rock n’ roll in the early afternoon. Events like this, and the one last night, should be “seasoned” with discreet music that creates an atmosphere for communication. Or am I too old? Maybe it’s just me.

Day today began with a long coffee with Ivan Stanković, who was in Sarajevo at the invitation of Azra magazine. Ivan wore visible traces of the party last night that lasted until the early morning hours. I look forward to every meeting with Ivan, and it’s been ongoing for 25 or 26 years I think. In the meantime, we have become so close that we have gained immense confidence in each other, so we can talk about things that are not for the public. We became buddies. It was the same this morning. Exchange of information and tips. It was a very useful, interesting and entertaining conversation. Ivan was in his element.

It just happened that I wrote yesterday morning about Radio Sarajevo, and today in the studio of Federal Radio recorded a broadcast about the ‘former’ Radio Sarajevo. Azra Sipović, a journalist of ‘my’ generation, for a year now edits and emits the weekly show Radio that People Love. Each show lasts 45 minutes and has a guest from the ‘old guard’ with whom she talks about the work they did on Radio Sarajevo. Guests reminisce their shows, people with whom they worked, some interesting events … She called me just as I was preparing for the Azra’s event, and invited me to come to the studio today because it was my turn. So she called me the night on the eve of the release of the text, and had no idea what I was writing. It happened by chance – if anything today happens by a chance. Anyway, I went to the radio and we made a show that took me back to the golden age. We were happy and satisfied back then, but we did not know how much we really should have been happy. Emotions kicked in, so after the show we spent two hours chatting, evoking memories.

Today is the first day since I’m writing the diary that I have no one to thank for a campaign on the portal. No one has ordered anything from us. Which reminds me of Fuad Strik, who was a manager of Coca-Cola in Sarajevo for nine years. Once I went to a meeting with him, and he tells me that the day before he was returning to Sarajevo from Zagreb, and decided to drop by into the sales center in Tuzla at the end of working hours. He summoned the sales managers and salesmen and asked for a report on the sales that day. One of the salesmen said to him that no one had ordered anything that day. Fuad commented: “It’s not that you didn’t get any orders, but you haven’t sold anything to anyone today!” After the May holidays we will also start selling, and not wait for orders. Being proactive is the essence of our business, even in bringing in ads and sponsors.

The portal won’t publish during the May holidays.

To everyone, happy Labor Day.

To all who celebrate Orthodox Easter, happy Easter.

Sarajevo, 28 April, 2016

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