PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • News

    No Joke The Deadline Extension Is April 30.

    Elan’s folding ski best wins in category with ground-breaking design

    Rok za prijavo del je podaljšan

    MediaCom Is Impossible Foods’ New Media Agency Partner

    Equal gender representation in the Jury

    MediaCom Croatia praised by Festival of Media Global 2021 jury

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

  • B/H/S
No Result
View All Result
Media-Marketing.com
  • News

    No Joke The Deadline Extension Is April 30.

    Elan’s folding ski best wins in category with ground-breaking design

    Rok za prijavo del je podaljšan

    MediaCom Is Impossible Foods’ New Media Agency Partner

    Equal gender representation in the Jury

    MediaCom Croatia praised by Festival of Media Global 2021 jury

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Opinion

Diary of a Methuselah #27: Printing house Printera at first impression looks like a top-notch art gallery

I admit, it's unlike any printing house I've seen before

08/06/2016
in Opinion
4 min read
Diary of a Methuselah #27: Printing house Printera at first impression looks like a top-notch art gallery

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović, ekrem@www.media-marketing.com

I arrived in Zagreb at 13.00 hours, just in time for the first meeting with Ksenija Renko at the Esplanade. Ksenija is my old friend, we collaborated earlier when she ran her own PR agency. Today she is mainly engaged in consulting activities. Soon we were joined by Božo Skoko with whom I made an appointment with the intention to talk about the project of branding of Bihać and the Una River. I also wanted to hear Božo’s impressions from the Creative Republic of Bihać where, at my invitation, he participated in a panel on branding of tourist destinations. His impressions from Bihac are fantastic. He was delighted with the warmth and hospitality of the organizers. As for the branding of Una and Bihać, he is very much interested to join the project. I told him that Media Marketing, as a medium, could bring together all those who are interested and can help to implement the project. Ksenija believes that there is also room for this in the EU funds for cross-border cooperation due to the proximity of Bihać to the Croatian border and the Plitvice Lakes. Božo introduced me to the project structure and gave me the basic inputs. God, I’m still learning.

After Ksenija and Božo came Marina Bolanča (Abeceda). Marina is our partner in the organization of the Art&Business Conference that we planned for 19 and 20 October, but now we have to change the date because the Golden Drum is being held in Ljubljana from 18 to 22 October. Because of my obligations to the Golden Drum, and in order to avoid overlapping with promotional activities, we ‘fled’ with our conference to November. Marina now has to coordinate the new dates with the Museum of Contemporary Art in which Art&Business Conference will be held. MSU was rather very happy to receive the conference under their roof, even offering partnership in the organization. Marina told me her creative ideas about the conference. She believes that the program of the conference on sponsorship in culture and art can’t go on as in all other conferences: two or three rows of lectures, then a coffee break, then again three lectures, then lunch etc. She proposed that the program be enriched with performances, to introduce art and artists in the program and thereby enrich the content. At each meeting Marina surprises me anew with her ideas. I promised her I’d talk to Aja Jung, director of the Belgrade Dance Festival to help us with this.

I also asked Marina and her agency to organize our promotion of the book The Best of Creative Directors which we intend to organize in Zagreb, on Wednesday 14 September.

I jumped into my car and on the way to the Slovenian border I drop by to Sveta Nedjelja, and the printing house Printera to sign a contract for printing of the book “The Best of CD’s”, and the book by Mitja Tuškej, “No Friends, No Brands”. It was the first time I walked into a printing agency like this one. My first impression was that I entered a very famous and rich art gallery. The walls of the corridors and all office spaces are filled with works of very famous painters. Although Printera is an excellent printing house in which every print looks like an original, all the paintings were actually originals and are part of the rich art collection of Printera’s owner. After getting acquainted with art, our hosts Mario Cvitković, chief operating director, and Mirko Koren, director of sales, took us through all the departments and all the phases of printing. What I’ve seen looks very impressive. My whole life I’ve been hanging out in printing houses, but I had never seen anything like this one. I’m glad that we’re printing our publications in Printera. We signed the contract, our hosts wanted to keep us for lunch, but I had some pressing commitments in Ljubljana. On parting, Mirko, who is actually from Sarajevo, asked me to say hi to Vlatko Dimovski from McCann, with whom he had excellent collaboration while he lead VIPnet in Macedonia. “I read yesterday in your diary that you had dinner together in Sarajevo. Five him my regards next time you talk with him.”

I’m good at calculating time it would take me to get from point A to point B, so I arrived in Ljubljana exactly on time, where at 20.00 hours I had a meeting with Mitja Tuškej. I finished the translation of his book No Friends No Brands, so now we’re arranging things regarding the book design and printing. Since we were planning that the book should come out of the press around the 10th of July. I suggested to Mitja that we use the slogan: “The book for this summer”. People usually choose a book that they bring on vacation. We suggest that this summer you bring Mitja’s book. It’s a great read for a vacation. My conversation with Mitja lasted about an hour and was very pleasant, just like every conversation with him because he is always in a good mood and good spirits. We talked about the presentation which tomorrow (today) he will give for Spaar – a Formitas client for 20 years, same as Citroen. I made a deal with Mitja that we would create a theme for the portal about how to work with a client for twenty years ago, what is the philosophy of a client which doesn’t announce a pitch from one campaign to another, and which addresses their problems with the same agency for 20 years. Citroen and Spaar certainly know what they’re doing. Question whether others know what they’re doing – the advertisers who announce a pitch for every single campaign, inviting a large number of agencies and then dragging them on for months with their decisions – that’s something you’d had to ask them.

Tags: DiaryOpinion
ShareTweetShare

Related Posts

misa-naslovnica
Opinion

Miša Lukić: What can start-ups learn from sperm?

12/01/2021
Dukat and agency Švicarska create a digital ad that changes depending on the time of the day
News

Statistics: Dukat and Švicarska; column by Ivan Stanković; Bruketa&Žinić&Grey – Višnja Pevec’s great comeback; Mercator; and column by Andrea Štimac round up the Top 5

03/08/2018
Diary of a Methuselah #104: I don’t want to trade influence. I believe that would be the shortest path to destroying all that I’ve built, and many friendships that I nourished for years
Diary

Diary of a Methuselah #104: I don’t want to trade influence. I believe that would be the shortest path to destroying all that I’ve built, and many friendships that I nourished for years

20/03/2018
Diary of a Methuselah #95: How to sell yourself?
Diary

Diary of a Methuselah #103: A million dollar question for Ilija Brajković – do you know what Facebook and Google are?

19/03/2018
Diary of a Methuselah # 100: The diary of a Methuselah has become a cantilever by which the importance of some information and their confidentiality is weighted
Diary

Diary of a Methuselah # 100: The diary of a Methuselah has become a cantilever by which the importance of some information and their confidentiality is weighted

20/02/2018
Statistics: January 2018 saw second biggest readership on Media Marketing in its history, with Mikser House and Sarajevska pivara dominating attention
News

Statistics: January 2018 saw second biggest readership on Media Marketing in its history, with Mikser House and Sarajevska pivara dominating attention

02/02/2018
Next Post
Ekrem Dupanović: Even less than 24 hours in Skopje is enough to feel all the magic of creativity in advertising

Will Ivan Ćaleta reign supreme over the media space in the region?

Press Clipping Slovenia

SOF 30

Kreativni portfolio 04 Knjiga

Konferencija o kreativnosti

Mercator Dobrodelna Galerija

Konzum

McCann I&F Grupa Report

Apriori World

AdFest White Square Festival

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.

Prihvatanjem kolačića se slažete s našim Uslovima korištenja i Politikom privatnosti.PRIHVATAM