PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Opinion

Diary of a Methuselah #16: Ask Davor Bruketa, He’s the only one who knows

And never lose sight of what Bill Bernbach used to say, a man who is our beacon on how to be brave

23/05/2016
in Opinion
4 min read
Ekrem Dupanović: Even less than 24 hours in Skopje is enough to feel all the magic of creativity in advertising

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović, ekrem@media-marketing

Many people love what we do, but those who dislike us are also not few. There are many people who appreciate our efforts to contribute to the prosperity of the communications industry, but there are also those who would prefer us gone, because we are spoiling their plans. For them, the best of times were those when there was no information, and when they could do their business in a very narrow circle. If we have contributed to our profession looking better today than it would if we did not exist, by at least one percent (and we did even more), we are satisfied, and all the effort that we invest every day has paid off. And when those who don’t like us take a swing, I always remember the saying of the legendary founder of DDB, Bill Bernbach, who is our beacon on how to be brave. Bill once said: “If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.”

Today we owe nothing to no one, and we used to. We owed not because we don’t like to pay our dues – we are happiest when we pay, because it means that we have the money. But, it used to happen that we don’t have a single euro drop into our account for a few months. How we function when that happens is best to ask Davor Bruketa, he knows our magic formula and our sponsor.

Our mission is to contribute to the development of the advertising industry in the region which we prefer to call the Adriatic region. We want to be friends with everyone. Our only problem is that we do business in which everyone wants to get everything immediately, but nobody likes to buy anything from us – with honorable exceptions. It happened more than once, when we posted a good campaign, that an advertiser calls us and asks for contacts with the agency whose campaign we published. A dozen agencies know that they received clients thanks to Media Marketing, but only two of them bought a banner on the portal. Thank God that native advertising was invented. But during the time it will take me to understand and accept it, others will grab all the budgets.

But, we’re good. Amir, Adnan, Gina and I are very satisfied with what we do. Now we are imagining what else we could do, how we can improve the content of the portal in order to attract even more visitors. We daily published ten articles, and about 6-8 news in the section 24 Hours. If even a single article each day grabs your interest, it pays off.

Last weekend was great. I spent almost entire day corresponding with Zenel Batagelj. We even skyped. Until a few days ago no one could drag me to Skype. I refused all calls because I don’t like it. But after my Thursday Skype conference with the people from the Slovenian advertising chamber regarding the Golden Drum, I fell in love with it. It was very pleasant, good atmosphere, it didn’t hurt … I greatly appreciate Zenel, because he knows everything there is to know about brands. It’s his job after all. Every time I learn something new from him, because he’s one of those people who are not stingy, who loves to share his knowledge and knows a lot. His only ‘flaw’ is that he is a ‘strict’ adman. I’m a dreamer who is more oriented towards creative. That’s why the two of us work well together – because we’re not the same, because we complement each other. A friend of mine said that as soon as two people think alike, one is redundant.

On Friday night I had a long phone conversation with my daughter Asja from St. Galen. She says I made her laugh to tears with my diary Thursday, in which I wrote about the book The Best of CDs. “Dear dad, you really can’t change. You’re the only man who goes into a project and only then does the calculation, and is then surprised by the costs. You really made me laugh.” I live in a family surrounded by a wife, a daughter and a son. All three are wisely rational, only I behave like a drunken billionaire. All of them are total legalists. For example, they pay their traffic fines on the same day when they get the ticket. I pay mine with a lump sum, when I extend my driver’s license. Of course, along with the additional penalties for late payment. The tickets seem to like me. After returning from every trip, blue envelopes follow. Speed cameras love me the most. When I met Vedrana, I was already four years without an ID card and did not have a driver’s license, even though I toured half of Europe in a car. That’s why Vedrana sometimes says: “When I met him, he didn’t even have an ID card or a driver’s license. And now see the man I made out of him.” And so the two of us live happily married for 39 years now.

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