The advertising industry is growing worldwide, and with it, so are the festivals celebrating creativity in advertising. Events that recognize the most creative works must be organized. Beyond the competition, these festivals hold broader significance for the advertising industry. They serve as meeting points for advertisers, agencies, media, and everyone else whose business is tied to advertising. People from the industry socialize at festivals, strengthen existing connections, form new friendships, and exchange experiences.
To attract a festival audience, an event must meet at least three criteria: it needs to be held at an attractive location, it must be backed by a creative advertising industry to ensure the jury has something to evaluate, and it must have people who are creative and capable enough to craft a great program, bring in engaging speakers, design plenty of activities beyond the educational content, and package it all into a final product that’s worth someone’s time, registration fee, travel and accommodation costs – plus those “little extras” that often consume a significant part of a festival budget.
The biggest, best, and therefore the most expensive of them all is the one in Cannes, which kicks off in just over a month. This year, the company 3CV Venture is spending three million dollars to rent a beach in Cannes during the Cannes Lions festival, aiming to host participants and close business deals with some of them (see today’s news on the portal).
Croatia has the sea!
It may not be the Cannes Lions, but it is a global festival – the Days of Communication in Rovinj, starting in two days.
The Days of Communication is the largest and most important event in the Croatian and regional communications industry. Now in its 11th edition, it will gather several thousand participants!
Rovinj may not be Cannes, but it’s no less attractive as a location for hosting a top-tier creativity festival. The Croatian coast, from Dubrovnik in the south to Istria in the north, has a dozen spots where major events can also be held.
Croatia has the Days of Communication!
The festival’s program places it among the top European – and indeed global – advertising creativity festivals.
The world’s most famous humanoid AI, the world’s most innovative CMO according to Business Insider and winner of over 200 Cannes Lions awards, a cyborg anthropologist, the leading global expert on the attention economy, the world’s top authority on selling and pricing creative services, the Internet’s savviest troll… these are just some of the globally recognized communicators who will soon take the main stage in Rovinj. They’ll be joined across the festival’s other four stages by a lineup of domestic and regional experts – and a host of side events for several thousand participants, all enriching the festival experience.
As expected, the award ceremonies also draw a lot of attention: BalCannes, Ideja X, Young Lions, Effie Croatia, and MIXX Awards.
Croatia has Dunja, Jelena, Davor &…
Croatia also has top-tier people capable of organizing a world-class festival, designing an excellent program, and attracting global stars to come to Rovinj and give talks during the Days of Communication.
Dunja Ivana Ballon, director of HURA and IAB Croatia, is the alpha and omega of the Croatian advertising industry. Dunja’s dedication to HURA and to building conditions for increasingly efficient agency work has long surpassed the usual standards for professional associations. Dunja simply lives the life of Croatia’s marketing communication societies, working to create an environment where agencies can be more effective and creative.
Dunja and her team wouldn’t be able to accomplish nearly as much without the full support and help of HURA, led by its president Jelena Fiškuš. Jelena is highly successful in advertising. Alongside Sean Poropat, she built Studio Sonda into one of Croatia’s most creative agencies. Her creative power in advertising was recently reaffirmed by the Cannes Lions Festival, which invited her to be a jury member for the second time.
Davor Beruketa, Bruketa&Žinić&Grey, the good spirit of Croatian advertising, plays one of the most vital roles in the successful organization of the Days of Communication each year. Creative, an excellent strategist, highly communicative and organized, Davor – together with Dunja and Jelena – forms the powerhouse trio leading the Croatian advertising industry. Without him, it would be difficult for everything to come together as perfectly as it does.
Croatia Has the Sea, Dunja, Jelena, Davor &…
