At the beginning of his “report” from the C2 Conference in Montreal, Ivan Stankovic gave me a “homework” – to write an article about this year’s edition of the Conference, and tell you what we’ve learned there. Although I’ve reported about this event several times before for the readers of this portal, I will say right now that I had no intention to write anything about this year’s edition.
But when I read Ivan’s article, I decided to do the homework I was given.
Ivan has written an excellent text, but he didn’t write about the C2 Conference – he took on a completely different topic. I realized that by doing so he found the very essence of this unique and completely different business conference.
It is no longer a conference that you go to in order to learn something new, but to experience something new and different. Already with your choice of activities and the way you will participate in them, you begin to formulate that experience.
Six thousand of us were together from 23 to 25 May in the Montreal Complex “Arsenal”, but each one of us has left there with our own conclusions and ideas, even more motivated to change something in our lives and business.
That’s why I didn’t feel the urge to write something, but here I am. I announce that in the next couple of days you will be able to read the article on C2 Conference that “only I” attended.
